Intellectual value creation for collaborative leadership

ICFAI Business School, India empowered with SAS for success in a global business environment

The ICFAI Business School is a multi-state network of universities, sponsored by the Institute of Chartered Financial Analysts of India. The Institute offers a number of educational programs in finance, banking, insurance, accounting, law, management, information technology, arts, commerce, education and science & technology at bachelor's and master's levels on full-time campus and distance learning formats.

With a strong belief in creating and disseminating knowledge and skills in core and frontier areas through innovative educational programs, research, consulting and publishing, ICFAI Business School is focused on providing the students with the new generation of Information Technology products and solutions. This has been instrumental in developing a new cadre of professionals with a high level of competence and deep sense of ethics and commitment to the code of professional conduct.

The Challenge:
With emphasis on a seamless combination of the theoretical and practical know how, there was a distinct need to introduce Business Intelligence software and solutions at ICFAI to help students learn the business imperatives of the corporate world. Also to help students manage, lead and succeed in an increasingly competitive global business environment, it was imperative to introduce 'Business Intelligence' as part of the curriculum.

Introduction of SAS at ICFAI was also driven by the Institute's belief that the gap between academia and business can be bridged by providing the students with the cutting-edge Business Intelligence & Analytical Software, and by developing business leaders of tomorrow make concise business decisions based on accurate and reliable analytical reasoning.

Why SAS:
ICFAI Business School chose Data Warehousing, Data Mining and Customer Intelligence solution from SAS.

ICFAI Business School believes that the students are tomorrow's business managers. What is important is that they should understand the benefits they can derive from various business intelligence and analytical solutions. It was therefore imperative for them to make the students equipped with knowledge on Customer Intelligence, Data Warehousing & Data Mining using SAS, so that they can validate all their future business decisions with the appropriate quantitative methods.