Shoppers Stop selects SAS Business Intelligence for reporting & analytics 

Mumbai, India  (Apr. 14, 2010)  – SAS, the leader in business analytics software and services has announced that Shoppers Stop Limited - leader in the Indian Retail Sector is using SAS Business Intelligence solutions to create a single version of data within a flexible reporting platform. SAS Business Intelligence is helping Shoppers Stop Limited craft focused campaigns and offer incentives to its high-value customers, study the demographics of target markets and position appropriate merchandise in its retail stores. The solution offering helps Shoppers Stop in the areas of:

• Buying and Merchandising – comprehensive analysis of stock and sale data
• Loyalty Study – enabling a clear understanding of the customers and the buying trends
• Distribution and Logistics analysis – enabling shipping, logistics and inventory analysis
• Operations – to be used for performance and sales analysis
• Loss prevention – enables tracking of price overrides, returns, hanging transfers, voids etc.
• Finance – comprehensive analysis of financial data

SAS has helped enhance operational efficiencies and monitor key operational parameters such as GMROF (Gross margin return on footage), GMROL (Gross margin return on labor) and GMROI (Gross margin return on investment) on an ongoing basis, to improve productivity on space, labor and inventory.

Shoppers Stop had critical requirements in the areas of reporting, analysis & information display/alerts through dashboards. SAS India has addressed these requirements by implementing the SAS EBI Solution comprising of OLAP Cubes, Static Reports & BI dashboards at Shoppers Stop. Time to intelligence has been reduced in the areas of Customer Segmentation, Marketing and Promotions, Inventory Management, Vendor Management, Product Affinity and Basket Analysis, Sales and Category Performance, Store Performance Management, Loss Prevention, Assortment Planning. SAS has also enabled live analysis of sales data across different stores which help management keep a track on store performance on an almost 'live' timescale.

On the successful deployment Mr. Arun Gupta, Customer Care Associate & Group Chief Technology Officer, Shoppers Stop said: "As a leader in organized retail in India, we have always been at the forefront of technology usage. With the competitive landscape getting tougher, we recognized the need to leverage our rich transactional data. After carefully examining the market, we chose SAS to drive our quest for generating insights. The journey thus far has been gratifying with SAS providing the requisite expertise towards moving data to information and insights. As we deploy the datawarehouse across our other business units, we believe that the potential to harness insights is immense with the technology stack deployed."  

As one of the key users of the management reports Mr. Vinay Bhatia, Customer Care Associate & Vice President Marketing and Loyalty, Shoppers Stop said:  “We have a very rich Customer Loyalty titled the First Citizen program and this has been the backbone in our Analytics journey. SAS has been a key partner in our Analytics journey. In the first phase of this journey, along with SAS we have gone a significant distance in terms of quality data reporting. We are now embarking on the second phase where we move from pure data Reporting to Predictive analysis.” 

Mr. Sudipta K. Sen, Regional Director South-East Asia, CEO & MD SAS India says "Our retail solutions are particularly helpful in enhancing operational efficiencies and monitor key operational parameters at retail outlets. Our partnership with one of India's largest retail house helps the management & decision makers keep a track on multiple stores' performance and make fact based decisions. This deployment establishes our commitment to help the organization as a partner in addressing the challenges and thus making an impact on overall business."

About Shoppers Stop

Shopper’s Stop Ltd., a pioneer in modern retailing in India, has been  promoted by K Raheja Corp. Group (Chandru L. Raheja Group), one of the leading groups in the business of real estate development and hotels in the country. Shopper’s Stop Ltd along with its associate companies Hypercity Retail (India) Ltd and Timezone Entertainment Pvt. Ltd operates more than 24.44 lacs sq ft in the country. Shoppers’ Stop and its associate companies are involved in retailing through department stores, specialty stores, entertainment zones, F&B concepts and large hypermarkets. For more information on Shopper's Stop please visit www.shoppersstop.com

About SAS India

SAS has been in India since 1997 and has two wholly owned subsidiaries in the country:  SAS Institute (India) Pvt. Ltd. and SAS Research & Development. With a team of more than 600 technology and domain experts, SAS India operations are headquartered in Mumbai with regional offices in Bangalore, New Delhi and Pune. SAS works with organizations across Industries and offers them critical enterprise intelligence to fuel innovation and meet their business objectives. Information on SAS India operations can be found at www.sas.com/india

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