Press Release
News |
SAS® leads advanced analytics market by wide marginCustomers invest in SAS® Analytics for decision-making, reap rewards of improved insightMumbai, India (Jun. 14, 2011) – SAS, the leader in business analytics, continued to lead the market and even increased its growth rate in the advanced analytics market last year, according to IDC Worldwide Business Intelligence Tools 2010 Vendor Shares report. Customer investment in SAS® Analytics demonstrates the tremendous value organizations reap from discovering new business opportunities, increased customer knowledge, more efficient operation and greater profitability. Owning 35.2 percent of the market globally, SAS' share grew from 34.7 percent of the analytics market in 2009. IDC reports that SAS advanced analytics grew 10.1 percent in 2010, up from 2009 when the company grew 6.3 percent. "For 35 years, SAS has been the gold standard in analytics," said Jim Davis, SAS Senior Vice President and Chief Marketing Officer"As more businesses in more industries adopt analytic cultures, they rightly look to SAS for the technology to support that fundamental change." According to Mr. Sudipta K Sen Regional Director – South East Asia & CEO & Managing Director - SAS Institute (India) Pvt. Ltd., "This is a great feat and just goes on to showcase our commitment towards making our customers' successful. Their belief in our solutions has ensured that we are the first name they think of when they want to embrace the analytical culture in their organizations. With changing business dynamics, more and more organizations globally are actively looking at Analytics as a key part of their decision making." Analytic Insight, Solid Results Among the SAS advanced analytics products included by IDC in the study was SAS Enterprise Miner TM , an advanced predictive modeling and analysis package used for such applications as minimizing risk, anticipating resource demands, increasing response rates for marketing campaigns, cutting customer attrition and identifying fraud. SAS Strengths SAS reinvests more than 23 percent of revenue back into research and development for its broad product span of SAS Business Analytics, including data management, analytics, query/reporting and specific solutions that incorporate domain knowledge. SAS solutions include those answering industry-specific applications for financial services, health and life science, government, homeland security, defence, manufacturing and many other industries. SAS solutions can also address cross-industry business issues such as customer intelligence. ABOUT SAS INDIA SAS has been in India since 1997 and has two wholly owned subsidiaries in the country: SAS Institute (India) Pvt. Ltd. and SAS Research & Development having a team of over 500 technology and domain experts. SAS India operations are headquartered in Mumbai with regional offices in Bangalore, New Delhi and Pune. SAS works with organizations across industries and offers them Business Analytics & Intelligence solutions to fuel innovation and meet their business objectives. Year on year SAS has been leading the Advanced Analytics market in India with majority market share. It has also been awarded as one of the best places to work for by the Great Places to Work institute. Information on SAS India operations can be found at www.sas.com.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
The Power to Know®®
.
|
Editorial Contacts:
|