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HDFC Bank implements SAS Enterprise Data Quality Solution

SAS solutions to enable HDFC Bank provide the highest standards of service to its customers and realize its long-term business objectives

HDFC Bank, one of the leading private sector Bank in India, has implemented Enterprise wide Data Quality solution of SAS, the world leader in Business Intelligence & Analytical software and services Industry, to provide highest standard of service to its customers through a more systematic and scientific approach.

The decision to implement the solution is in line with HDFC Banks business objective to grow its business from new and existing customers. The solution will enable HDFC Bank to remove the discrepancy in customer data arising due to data duplication and also enable a more scientific process to target relevant customers.

Commenting on the objective behind implementing the SAS solution, CN Ram, Head - IT, HDFC Bank. Said, "Customer relationships today are extremely sensitive. Therefore, figuring out new ways and means of keeping existing customers satisfied was of prime importance.”
He added, “In order to grow our business we felt the need to get a single view of our customers, so that we could implement a scientific and systematic process of doing house holding and do cross-sell and Up sell sensibly, SAS enterprise ETL Server and DF Integration server was an ideal fit in our complex IT environment. With SAS solution we could easily identify our profitable customers and profitability of our products. Moving forward the solution will also help us to effectively manage customer campaigns and target only the relevant customer thus helping in reducing cost and improved customer service.”

According to Mr. Sudipta K. Sen, Managing Director & CEO, SAS Institute (India) Pvt. Ltd. said, “HDFC Bank has always believed in implementing the best in class technology to help spur growth, and implementation of SAS Enterprise Data Quality solution is one more step towards this direction.” He added, By integrating data quality automatically into the ETL and data integration processes, SAS ensured the data used for business intelligence and analytics will be current and accurate. The solution will empower all information users across the bank to derive the ‘single vision of the truth’. We are pleased to partner with HDFC Bank in its endeavor to consolidate and implement first of its kind Data Quality solution which is built in with a robust India specific locale which will help HDFC Bank to easily define data correction rules and manage the peculiar problem arising due to naming conventions used in India”

About SAS India
SAS has been in India since 1997 and currently has two wholly owned subsidiaries in the country: SAS India and SAS Global Services (SGS). With a team of more than 200 technology and domain experts, SAS India operations are headquartered in Mumbai with regional offices in Bangalore, New Delhi and Pune. Its strong customer base in India, with more than 180 installations, includes such companies as Citibank N.A., GE Capital, GlaxoSmithKline, HDFC Bank, Hindustan Lever Ltd., Novartis, Reserve Bank of India Pfizer and Standard Chartered Bank, among others.

About SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40,000 sites -- including 96 of the top 100 companies on the FORTUNE Global 500® -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know®. Visit us at http://www.sas.com/

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