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SAS Sharpens Focus On India -
October 21, 2002

Business intelligence (BI) software and services company SAS is reorganising its Asia Pacific Group to ensure a greater focus on the Indian and Chinese markets. SAS Asia Pacific vice president Phillip Beniac said that the company at this stage aims for a high double to triple digit growth in 2002 in these two countries. Mr Beniac added that based on the current estimates on the business plans for 2003, the company expects the continuation of this trend.

SAS, he explains, is witnessing growth in both India and China and the company is continually looking forward to improve its local and regional support operations. In order to achieve the targeted growth, the company is launching recruitment campaigns for hiring sales professionals, industry and solutions specialists in India and China. The main aim of this strategy will be to support new as well as existing customers in the expansion of the usage of the SAS systems. The company is also reviewing opportunities to expand its geographic sales and support centres within both India and China.

Quoting IDC, he said that the BI segment is currently worth US$1.2 billion, where 43.5 per cent comes from Australia and New Zealand, while South East Asia, India and Korea contribute 35.3 per cent. The Apac market for the BI segment as per IDC estimates will experience a compounded annual growth rate (CAGR) of 23 per cent to touch $3.3 billion in 2006. The market in India is expected to grow at a CAGR of 30-40 per cent for the next 3 years.

The competition, service levels, etc are very similar to those in some of the developed European markets. Besides the cellular subscriber base in India is expected to touch 10 million users by end of this year. The company sees this expanding to four times this number by 2006.

“IT is being given due weightage by BFSI players, and this is underscored by their annual budget allocation. Over 10 per cent of the total expenditure at banks and insurance companies today is going into IT implementation. Considering the above and in view of exponential growth that is occurring in these countries companies will require solutions to effectively manage churn, marketing campaigns, and enhanced levels of customer service and risk management.

These sectors have contributed significantly to the overall SAS revenues in the APAC market and we see this trend continuing in India and China,” he adds.

Mr Beniac says, “The BI market in India and China is poised for exponential growth in the coming years vis-a-vis markets like Japan and Australia and New Zealand. These regions have been early adopters of technology. With the cellular and financial services market booming in India and China, the company expects these regions will gain significant momentum and contribute to a large extent to the Asia Pacific revenues.”

He added that the sectors for growth for SAS are definitely BFSI (banking, finance, service, insurance), telecom, pharma and retail. He explained that the telecom market in India for instance is very advanced even when compared to the US market.
 

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