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SAS, a provider of business intelligence (BI) tools, is planning to launch a new range of BI tools in the Indian market this year. SAS Marketing Autom-ation will be the first in SAS’ family of customer intelligence solutions to be launched on the new SAS R9 Intelligence Platform.

Informing this, SAS India chief executive officer and managing director Vivek Gokarn said, “These solutions address areas such as marketing automation, marketing optimisation and customer retention, and are designed to give organisations the insights needed to develop and implement smarter customer strategies and maximise customer profitability.”

He added the SAS R9 version of SAS Marketing Automation will be available in the second quarter of 2004.

SAS has spent around $1 billion for the development of SAS R9 solutions. According to Mr Gokarn, the company ploughs back more than 25 per cent of revenues back into product research and development (R&D) every year. “The India development centre, along with other R&D centres of SAS in the US, Denmark, the UK, Japan, and Germany actively participated in developing SAS R9,” he added.

Some of the other products that it plans to launch this year on the SAS R9 platform include SAS Risk Dimensions, SAS Strategic Performance Management, SAS Financial Mana-gement Solutions, SAS Supplier Relationship Management, SAS Activity-Based Management and SAS IT Management Solutions.

“In 2003, we had announced that we would be increasing our headcount at India development centre from 50 to 100 in 2004,” he said. “This was done much before the planned schedule, as the company started on the development SAS R9 and related technologies.”

Some of the modules based on the SAS 9 platform that were developed in India are SAS ETL Studio, SAS Management Console, SAS Text Miner.