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BPL Mobile has entered into a tie-up with business intelligence solutions provider, SAS, for its customer retention solution (CRS) , which will enable the cellular operator to manage subscriber churn across its circles. The CRS is part of SAS's recently launched Telecom Intelligence solutions for the Indian market. The company had already implemented churn management solutions for cellular operators Airtel and Hutch. The solution would enable BPL to analyse information generated through daily transactions across its 1.2m subscriber base, and identify factors which contribute to churn. "In the prevailing market environment, customer service would be the key differentiator and the churn solution would help us to identify specific customer requirements across various categories and address them. Going ahead, we will be able to customise products based on feedback generated through this solution,"said Deepak Varma, Vice President & COO (Customer Asset Management), BPL Mobile.