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MUMBAI: The US-based SAS Institute, which provides data mining solutions, will roll out two new products for the Indian market this month. These will address the financial management and marketing automation requirements of financial services and telecom companies here. SAS expects the Asia Pacific region, including India and China, to constitute 20% of its global revenues by '06 against 10% now. Over the next few years, it proposes to increase the number of new launches in the region to grow this market.

SAS Asia Pacific vice president Phillip Beniac told ET, "We expect the revenue growth rate in the Asia Pacific region to outpace the rest of the world. While Australia, Japan and Korea constitute our fastest growing markets in the region, India and China are emerging markets, which will see intensified product roll-outs over the next few years." Last year, the company earned $1.13bn in revenue globally.

The European revenues grew 18%, while the Asia Pacific revenues saw a 11% growth.

Though the company plans to initially target the financial services and telecom sector in India, it also sees potential in the pharma, government and manufacturing sectors for its new solutions.

"Within the services sector, retail remains a big opportunity. Despite the dotcom crash, they leave behind a lot of experience for e-business and in India, this could be a big growth area," Beniac said. The company has 900 employees in the Asia Pacific region of which about 60 are with SAS Institute, India.

According to Mr Beniac, the company has been localising its solutions in India to cater to the specific requirements of companies here. "We have achieved about 25% infiltration of the top 100 companies. In order to achieve 100% infiltration, we are currently building a more advanced customers interface process, which will involve more specialised hiring over the next few years" he said.

The marketing automation solution being launched this month is an outcome of SAS ' acquisition of UK-based campaign management software vendor Intrinsic last year. The financial management solution is also a result of the company's acquisition of ABC Technologies early this year. The two acquisitions and the subsequent integration of their solutions with SAS 's own, mark a departure from the company's earlier policy of developing all its solutions in-house.