SAS, the leader in business intelligence, introduced SAS Retail
Intelligence Solutions, a new suite of integrated software offerings
that addresses three of the biggest challenges facing retailers.
These solutions enable retailers to understand past customer
behavior and predict future buying patterns, determine the net
profitability of products, and see the effectiveness of promotional
campaigns across multiple channels.Armed with these powerful insights, retailers can formulate and
implement consistent business strategies and performance metrics
across the organization, improve customer service and maximize
profitability.
"Despite being a $3 billion industry in India, retailing remains
remarkably inefficient and volatility is the only constant," says
Vivek Gokarn, MD & CEO, SAS India. "The newest addition to SAS'
family of retail offerings, SAS Retail Intelligence Solutions
address this by providing retailers with the clarity required to
optimize key profit drivers."
The four components of SAS Retail Intelligence Solutions
represent best practices from SAS' nearly 30 years of experience
helping retailers around the world solve these specific problems. At
the heart of each solution is SAS' expertise in data management and
predictive analytics, essential in enabling retailers to reduce
their dependence on gut instinct and year-over-year histories.
Underlying the entire suite is the SAS Retail Intelligence
Architecture, an "out of the box" enterprise-wide data model that
contains customer, retail outlets, supply chain and transaction
information (down to the SKU level). By reducing implementation time
and project risk, SAS' unique architecture speeds retailers'
ROI.
