This partnership between SAS and DTL aims at bringing together the technology & solution synergies to address the Business Intelligence needs of the BFSI and Manufacturing sectors. The alliance with DTL is in line with SAS's worldwide focus of driving 20% of its revenues through its alliance partners.

SAS India endeavours to help organizations create business value on top of their existing IT infrastructure - no matter to which industry they belong, be in warranty analysis in the dynamic manufacturing industry or Risk Management & Customer Intelligence in the ever-competitive financial services arena. SAS India offers a range of solutions that encompass the customer, the organization, the supplier and the enterprise.

Commenting on the strategic alliance with Datamatics Technologies Ltd. (DTL), George Varghese, Head - Marketing & Alliances, SAS India Pvt. Ltd. said, "With increasing competition, there is a distinct need for enterprises to maintain customer loyalty, attract new customers, keep their products up to date with increasingly shorter life cycles and address their spend both within and out to their suppliers. Some of the technology front-runners have integrated Business Intelligence tools to gain a competitive advantage in the marketplace by improving their customer service, enhancing and maintaining product quality and improving cost efficiency. SAS's partnership with DTL aims at enabling organisations to effectively address these segments and deploy world class Business Intelligence solutions to increase their competitive efficiencies."

"This alliance builds on the complementary strengths of the two companies by combining the global leadership of SAS in the Business Intelligence space and DTL's deep understanding & proven expertise in the Indian BFSI and Manufacturing sectors, he added.

Mahesh Zurale, Chief Operating Officer, Datamatics Technologies Ltd. said, "Corporates worldwide are implementing Business Intelligence solutions to maintain and increase their competitive edge. The alliance with SAS will strengthen our presence in the BI solutions space. It is a logical extension of our services as there is tremendous scope for Datamatics Technologies and SAS to leverage on their individual strengths."

The alliance with Datamatics Technologies Limited will further augment the already formidable SAS India's alliance team, with already existing consulting alliances with PricewaterhouseCoopers, Tata Consultancy Services. Tata Infotech, MindTree Consulting and Satyam, and hardware alliance partners like Hewlett Packard, Sun Microsystems and IBM.

SAS India is a wholly owned subsidiary of SAS Institute Inc - a market leader, providing end-to-end business intelligence solutions with worldwide revenue exceeding US$1.3bn.