SAS India

News

Analyst Viewpoints
Awards
e-Newsletters
Features
SAS in the News
sascom online Magazine
Subscribe sascom

SAS powers centurion bank of punjab
to maximize profitability & increase customer value

Single view of customer will enable Centurion Bank of Punjab to strengthen its effectiveness and customer intimacy. Customer segmentation, bundling cross sell and up sell capabilities would maximise profitability and growth. Mumbai, November 16, 2006- SAS Institute India Pvt. Ltd - A wholly owned subsidiary of SAS Institute Inc today announced that Centurion Bank of Punjab, a leading Private sector Bank in the country has selected comprehensive SAS Banking Intelligence Solution Suite (BIS) for maximizing the profitability and strengthen its customer service. The SAS Banking Intelligence Solution to be deployed at Centurion Bank of Punjab includes solutions for customer segmentation, cross-sell and up-sell, campaign management and customer retention.

Speaking on the occasion, Mr. Vivek Vig, Country Head - Retail Bank, Centurion Bank of Punjab said “We at Centurion Bank of Punjab focus on delivering enriched customer experience and customized banking services. By implementing SAS Banking Intelligence Solutions, CBOP can now gain access to customer insight and analytics thus enabling efficient service to the esteemed patrons. Identification of potentially profitable products across the customer base and strengthen our customer acquisition strategies, would be an added advantage. We are delighted to partner with SAS to offer tailored products and services to meet the demands of our esteemed customers.”

“We are proud to be associated with Centurion Bank of Punjab and help them support their business objectives by providing required relevant business and customer intelligence to accelerate their growth and strengthen customer relationships” said Mr. Sudipta K. Sen, CEO and Managing Director, SAS Institute (India) Pvt Ltd. “With our award winning solutions coupled with our 30 years of industry expertise, Centurion Bank of Punjab will get unified view of its customers across multiple products and channels thus increasing its customer intimacy and\ effectiveness. Additionally it will also help Centurion Bank of Punjab in their customer segmentation, cross-sell and up-sell marketing initiatives for driving growth, reducing costs and increasing profitability, added Mr. Sen."

Benefits of SAS Enterprise Intelligence Platform to Centurion Bank of Punjab (CBOP):


Single View of Customers
SAS Solution would provide Centurion Bank of Punjab with single view of their customer enabling complete visibility to customers’ consolidated relationship with Bank.



Performance Analysis and Reporting
SAS solutions would enable Centurion Bank of Punjab to translate business strategy in to measurable actions by quick monitoring of progress towards the strategic objectives.



Increase cross-selling on existing customer base
With SAS solutions Centurion Bank of Punjab would be able to categorize it’s customers from the existing customer base & thereby develop strategies and campaigns to suit individual customer requirement. This would enable the bank to identify and execute cross/up selling opportunities, channel preferences based on customers’ profitability, risk potential.



Maximize ROI on marketing campaigns
With the help of Marketing Automation, the bank would be able to efficiently implement and measure multi-channel, multifunction campaigns for customer acquisition and retention objectives.



Increase Profitability
The availability of accurate and consolidated customer data and information will enable Centurion Bank of Punjab to further strengthen the cross sell scenario leading to multiple product & services subscription by the customer which in-turn boosts profitability.

About Centurion Bank of Punjab
Centurion Bank of Punjab is one of the leading new generation private sector banks in India. The bank serves individual consumers, small and medium businesses and large corporations with a full range of financial products and services for investing, lending and advice on financial planning. It holds leadership positions in the two-wheeler loan and commercial vehicle loan segments, is a strong player in foreign exchange services, personal loans, mortgages, education loans and agricultural loans, and credit cards. Additionally the bank offers a full suite of NRI banking products to overseas Indians. The bank also offers its customers an array of wealth management products such as mutual funds and life and general insurance.
Centurion Bank of Punjab operates on a strong nationwide franchise of 249 branches and 402 ATMs across 123 locations, and has approvals from the Reserve Bank of India to open a further 30 branches before the end of this fiscal year. Centurion Bank of Punjab is supported by over 5,000 employees. In addition to being listed on the major Indian stock exchanges, the Bank’s shares are also listed on the Luxembourg Stock Exchange.
Centurion Bank of Punjab has recently proposed a merger with Kochi based Lord Krishna Bank. The merger has been approved by the Board of Directors and the shareholders of the two banks. The merger is awaiting an approval from RBI. For more information log on to www.centurionbop.co.in

About SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40,000 sites -- including 96 of the top 100 companies on the FORTUNE Global 500® -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know®. Visit us at http://www.sas.com/

About SAS India
SAS has been in India since 1997 and has two wholly owned subsidiaries in the country: SAS Institute (India) Pvt Ltd and SAS Research & Development (erstwhile SAS Global Services (SGS)). With a team of more than 300 employees, SAS India operations are headquartered in Mumbai with regional offices in Bangalore and New Delhi. SAS works with organizations across industries and offers them critical enterprise intelligence to fuel innovation and meet their business objectives.

Information on SAS India operations can be found at www.sas.com/india

NEWS