|
|
 |
|
|
Managing churn seen vital for telecom firms
-
June 4, 2003
Increased competition in the telecom sector has
proved to be a boon to customers, who have never had it so good.
Customers can now easily move to a new service provider, if the current operator
does not cater to their needs. Hence, churns-the movement from one operator to
the other - as they are called, are now an integral part of the telecom sector.
And managing the churn has become the key element for survival.
To manage the churn, BPL Mobile has entered into an agreement with SAS India for
a dedicated customer retention solutions programme across all its circles
in the country.
"With SAS and our own dedicated customer asset management (CAM) team, we would
be in a better position to address the customer retention issue," R Ramesh,
head of CAM, BPL Mobile, said.
"Earlier, there were only two or three service providers. Hence, the number of
people churning out of our system and joining our competitors would more or
less be the same as the number of people churning out of our competitor's
service and joining us," Deepak Varma, senior vice-president and chief operating
officer of BPL Mobile, said.
|
|
