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Centurion Bank of Punjab banks on SAS’ Banking Intelligence Solutions SAS solutions to enable Centurion Bank of Punjab achieve a 360º customer view for enhanced customer management programme Centurion Bank of Punjab, one of the leading private sector banks in India, has announced the adoption of the SAS Banking Intelligence Solution in its efforts to get a 360º view of its customers. The SAS Banking Intelligence Solutions includes solutions for customer segmentation, cross-sell and up-sell, campaign management and a customer retention programme. The Bank is implementing the solution as a part of its strategic efforts to strengthen its retail-banking offering. The decision to implement the SAS solution is in line with the Centurion Bank’s business objective to grow its business from both new and existing customers. The SAS Banking Intelligence Solution will enable Centurion Bank to get a unified view of its customers across products and channels. This will provide a complete understanding of the customers’ behavior in terms of profitability, risk potential, cross-sell/up-sell potential, and channel preferences among others. The implementation of the solution is expected to enable Centurion Bank of Punjab increase its sales conversion rates as well as improve revenues vis-à-vis cost of sales. Elaborating on the need for the implementation of SAS Banking Intelligence solutions, Head - IT, Centurion Bank of Punjab said, “The existing data warehouse deployed was restricting growth and reducing ROI for the bank. The inability to have a unified reporting system was also a growing concern for CBOP. With a view to grow our business aggressively, we are keen to enhance the traction between our quality customers and the bank. He further added, “By implementing the SAS Banking Solutions, we have a clearer picture of our rapidly growing customer base. This has empowered us to gain more focus for our current products, and develop potentially profitable offerings according to customer needs.” According to Mr. Sudipta K. Sen, Managing Director & CEO, SAS Institute (India) Pvt. Ltd., “Centurion Bank of Punjab has an enormous untapped growth potential. By implementing SAS Banking Intelligence Solutions, CBOP will now be able to get an accurate understanding of its customers’ behavior as well as identify potentially profitable products across its customer base. The solution will empower all information users across the bank to derive the ‘single version of the truth’. We are delighted to partner with Centurion Bank in its endeavor to use SAS’ unique Banking Intelligence Solutions to the best of its business advantage.” About SAS India SAS has been in India since 1997 (http://www.sas.com/offices/asiapacific/india/index.htm) and currently has two wholly owned subsidiaries in the country: SAS India and SAS Global Services (SGS). With a team of more than 200 technology and domain experts, SAS India operations are headquartered in Mumbai with regional offices in Bangalore, New Delhi and Pune. Its strong customer base in India, with more than 180 installations, includes such companies as Citibank N.A., GE Capital, GlaxoSmithKline, HDFC Bank, Hindustan Lever Ltd., Novartis, Reserve Bank of India Pfizer and Standard Chartered Bank, among others. About SAS SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40,000 sites including 96 of the top 100 companies on the FORTUNE Global 500® -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know®. Visit us at http://www.sas.com/ About Centurion Bank of Punjab: Centurion Bank of Punjab is a new generation private sector bank offering a wide spectrum of retail and corporate banking products and services. It holds leadership positions in retail two wheeler loans and commercial vehicle loans. It has been among the earliest banks to offer a technology-enabled customer interface that provides easy access and superior customer service. A globally experienced management team is in place, including Mr. Rana Talwar as the Chairman of the Board of Directors and Mr. Shailendra Bhandari as the Managing Director & CEO. In addition to being listed on the major Indian stock exchanges, the Bank’s shares are also listed on the Luxembourg Stock Exchange. RBI has recently approved the merger between Centurion Bank and Bank of Punjab. The merged entity, named Centurion Bank of Punjab, has a strong nationwide franchise of 240 branches and extension counters and 388 ATMs in 122 cities. With strengths in the retail, SME and agriculture businesses the bank is well poised to capture the opportunities that exist in the Indianmarket. The combined bank’s 3,500 employees will continue to provide support and an enhanced banking experience to our customers, as part of a bigger, stronger bank. |
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