Mumbai, August 20, 2007 – SAS Institute (India) Pvt. Ltd - A wholly owned subsidiary of SAS Institute Inc today announced that Bajaj Allianz, one of the leading Private Non Life Insurer in the country has selected comprehensive SAS Rate Making solution for meeting the demands of the highly dynamic insurance market.  Motor insurance has been de-tariffed since January 2007, whereby insurers can charge differential premium to their customers based on risk factor rating system. 

The Indian Insurance sector has become highly competitive, with the de-regulation emerging as a new challenge. Bajaj Allianz aims to provide the best combination of price and product to gain significant advantage in the market. In-depth analysis obtained on customer behavior with SAS solutions would enable Bajaj Allianz to tailor its motor insurance product and price offerings for further strengthening its customer acquisition and retention strategies.

“Our mission is to be responsible, customer focused market leader, by understanding the insurance needs of the consumers and translating it into affordable products that can deliver value for money for our customers”. Said Mr. Kamesh Goyal – Chief Executive Officer – Bajaj Allianz General Insurance ” SAS with its previous expertise in the Insurance business and its unique ability to design and customize solutions, gives us a winning edge and provide us a unique ability in determining the right pricing with unmatched and increased accuracy” added Mr. Goyal. 

“Increased competition, Managing profitable growth, deregulation and rising claim costs are some of the characteristics impacting insurance organizations. To effectively compete in this environment it is important for insurance companies to acquire and retain profitable new business. The key to profitability, however, lies in pricing products accurately.” Said Mr. Sudipta K.Sen – Chief Executive Officer and Managing Director – SAS Institute India Pvt. Ltd." We are very pleased to partner with Bajaj Allianz and help them managing strategy, risk, customers and channels and arm them with a significant competitive advantage” added Mr. Sen.