SAS India has been named the  'Business Intelligence Platform leader'

Business Intelligence – Key tool for Strategic and Corporate Planning

‘Data driven’ companies implement enterprise softwares to accomplish a wide range of objectives at both process and enterprise level. These primary objectives are process efficiency, process effectiveness and enterprise effectiveness.

While the implementation of enterprise softwares helps achieve process efficiency and process effectiveness; enterprise effectiveness, which consists of activities like reduction in operating costs, inventory reduction, improved customer sales and higher profitability, ability to adapt to changes and tap new business opportunities etc is only achieved by using business intelligence tools to draw the desired benefits. Business intelligence tools allow companies to automate its functions of analysis, strategy and forecasting to make better business decisions.

Business Intelligence (BI) Solutions are interpreted by end users as tools, which aid the top management in taking strategic decisions. Growth in awareness about use of IT to enhance strategic decision making in enterprises has affected the perception of effectiveness of BI solutions especially in organizations such as Telecommunications & BFSI, IT / ITeS, Telecom and Pharmaceuticals, where IT is used in core business transactions

Separate resources are required to build an in-house expertise to tap maximum benefits. These resources are cost capital centers for any company since the value add comes over a period of time and the cost incurrence is not justified. The people costs, real estate costs and technology costs cumulatively make it a cost center, which is why many companies either all together outsource this function or perform it superficially for the sake of doing it in-house.

It has been estimated that the amount of information in the world doubles every 20 months and the size and number of databases increase even faster. Past years have seen an exponential growth in the volume of information or data being stored in electronic format thanks to the increasing use of electronic data gathering devices and automation for transaction processes.

Mr. Alok Shende, Director of ICT Practice at Frost & Sullivan highlighted that, “The total Indian BI market size in 2005-2006 was USD $47.4 Mn. The top verticals, which are major adopters of BI solutions, are BFSI, ITES and Telecom. With increasing volumes of data in Government, Manufacturing and Pharma sectors, the demand for BI applications from these sectors is also expected to increase in the foreseeable future.”

"SAS is very pleased to partner with Frost & Sullivan in this unique initiative. This augments our own commitment to continue to grow the BI market in the region, and deliver excellence to our customers while sustaining our position as the leading provider of business intelligence solutions in India and the Asia Pacific region. We are also honored to receive the felicitation for the ‘Leading Business Intelligence Platform Vendor in India’ from Frost & Sullivan,” said Mr. Sudipta K Sen, CEO & Managing Director, SAS India.

This event gathers solutions and ideas related to a gamut of issues like Security, Business Intelligence, enterprise platforms, mobile enterprises, integrated enterprises etc. Industry leaders from SAS, HP and Trend Micro have come forward to enlighten the audiences comprising large enterprise CEOs, CTOs, Technology managers, etc.

About Frost & Sullivan:
Frost & Sullivan a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 45 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com.