Success Stories by Date

Sun Hung Kai Financial Chooses SAS for Customer Relationship Management
Sun Hung Kai Financial, one of the largest and longest established Hong Kong financial services groups, has selected SAS Customer Relationship Management (CRM) Solution to improve its return on investment and increase both its profitability and market share.

Increased the Productivity of Discovery Research
The volume and complexity of data arising from the genomics revolution are driving increasing demand for statisticians to work with scientists and doctors to unravel the mysteries of complex multifactorial diseases. SAS/Genetics^TM software is designed specifically for genetics research. It enables the researchers to examine the relationship between multiple markers and find associations between markers and traits using case-control or family data.

Hong Kong Mobile Giant CSL Keen On SAS Customer Intelligence To Drive Actions
In today's world of telecommunica­tions, success or failure hinges largely on improving existing customer rela­tionships and profitability, reducing operating expenses and managing risk - all while maintaining - or increasing - shareholder value. Hong Kong is a leading telecommunications hub for the Asia-Pacific region with six key operators competing fiercely under a limited market growth space, high penetration rate of over 109% particularly in mobile market.

Using SAS gives DBS a differentiator... a true understanding of their customers
In the current harsh reality of the banking industry in Hong Kong, banks are facing challenges like: global competition, a rising trend of mergers and acquisitions, an increasing need for cost reduction and a heightened demand by customers for more personalized services. To remain competitive, it is crucial that banks be able to understand customer needs and behaviour and how they change over time.

Extracting maximum intelligence from clinical cancer trials data with the support of SAS technology
The traditional boundaries between discovery, research, clinical development, therapeutic outcomes and consumer health data are being blurred as the need to integrate these data sources increases in importance. This shift is likely to lead to the convergence of entire industries, notably biotechnology, pharmaceuticals, consumer health care and computing - driving the development of new systems to manage this burgeoning supply of biomedical information.

Hong Kong Jockey Club Aims at Personalization Services with the Use of Advanced Technology
In today's entertainment market, existing businesses continue to see more and more competition. The residents and visitors in Hong Kong have an enormous range of divertive choices and the Hong Kong Jockey Club competes directly and indirectly with rivals for the discretionary spending of current and potential customers.

Giving the Customers What They Want
The banking and financial services landscape continues to change at a dizzying pace. But one old rule still applies: survival of the fittest. Those who want to survive ?and thrive ?in the new e-economy have to move fast to keep up with customer demands for expanded services and a wider range of products.

Smarter Purchasing with Timely Supplier Intelligence
Global retail companies spend millions with suppliers each and every week. But how well do they really understand those suppliers? Who are they? How stable are they? How important is the retailer's business to this supplier, and how can this intelligence be used more effectively in negotiating agreements?

PrimeCredit Uses SAS to Find Prime Opportunities
With today's business environment in a state of contraction and uncertainty, it has become a real challenge for financial services companies to maintain a lead over the competition. With over 1200 personal financial services companies competing in Hong Kong, PrimeCredit Limited recognised the need to devise and implement an analytical CRM solution that would help them establish a strong foothold in the local market and gain a competitive edge...

Hang Seng Bank Partners with SAS data mining technology to give best services for customers
The rapid reforms taking place in the world of finance has posed a significant challenge for the banking sector in Hong Kong. Many leading financial institutions have taken the necessary steps to stay ahead. Hang Seng Bank, Hong Kong's second-largest locally-incorporated bank has chosen to partner with SAS data mining technology to give best tailor-made services for their customers...

Forging ahead of the competition
As China's largest manufacturer of iron and steel Shanghai Baosteel has an annual production of over 10 million tons and employs over 17,000 workers. With that scale of operation comes a huge amount of data - data on materials, output, sales, shipping, billing, suppliers, customers - the list goes on. With the help of SAS software, this vast amount of data is being put to good use...

Strength in the face of diversity
If you operate in a region as diverse as Asia, and in an industry as competitive as financial services, understanding your customers is not just important, it's what can make or break your business.Find out how Standard Chartered bank gains an in-depth knowledge of its customer base with the help of SAS software.

Improving health services via the Web
Hong Kong's Hospital Authority is a statutory body responsible for all public hospitals and specialist outpatient clinics in the territory. SAS data management and analysis tools have been in use in the Hospital Authority for a number of years. In 1999 the decision was made to move reporting on clincal information to the Web using SAS/IntrNet software...

Watching the Television Figures
Television Broadcasts Limited (TVB) is Hong Kong's leading television station. In an extremely fast moving market, the company faces aggressive competition in the fight for viewing figures. Accurate, timely information is essential for monitoring ratings and advertising figures, and for making future projections.......

Hong Kong trade statistics go on-line
As Internet penetration continues to expand throughout the Asian region at an exponential rate, more and more organisations are recognising its potential as a fast, interactive way to deliver information. One such organisation is the Hong Kong Trade Development Council, which recently launched Business-Stat On-line using Data Warehousing and Web Enablement technology from SAS Institute.......