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Hong Kong (28 September, 2007) – SAS, the
global leader in business intelligence, is pleased to announce
that Chinese Estates Group (Chinese Estates) has selected SAS®
Business Intelligence for managing its property leasing
business, which includes about 1,000 shops and prime office
units in Hong Kong and mainland China.
By deploying SAS Business Intelligence,
Chinese Estates can build a complete integrated business
intelligence architecture that facilitates an accurate picture
of its leasing business. This provides a foundation for better
business projections and analyses, and so performs fact-based
decision making and optimizes business performance.
Benefits beyond Expectations
Chinese Estates uses SAS Business Intelligence to manage
complex data integration processes from disparate data systems,
ensuring data integrity. The solution provides Chinese Estates
with a single view of its leasing business, including occupancy
of the buildings and operational performance of each rented
unit. This helps Chinese Estates to have a good grasp of its
leasing business, enabling better strategic planning to achieve
the goal of sustaining a high level of occupancy rate.
Also, a wide range of complex and user
friendly reports – such as the rental settlement status of
individual tenants and the leasing business performance of
Chinese Estates categorised by districts, tenants or floors –
can be generated efficiently, while significantly reducing the
time needed.
“Our leasing business is a major revenue stream for the Group. A
trusted solution can definitely help us to monitor the
business,” said Albert Wong, Senior Leasing Manager of Chinese
Estates. “The benefits of adopting SAS Business Intelligence
exceed our expectations. We can make more appropriate decisions
based on the facts reflected by the reports, and take immediate
action to respond to market demand whenever needed, to maximize
our rental income.” “There is keen
competition in the property market in Hong Kong and mainland
China,” said Errol Chan, chief operating officer of SAS
Institute Ltd. “With easy access to a single view of its
business, we believe that Chinese Estates can have a clearer
picture of its leasing business and make better business
decisions with fact-based support.”
Fast Response to Investor Requests and
Market Trends
Chinese Estates is a publicly listed company in Hong Kong,
and its institutional and other investors require it to generate
various financial and other performance reports on an ad hoc
basis. The fast and easy reporting capabilities of SAS Business
Intelligence help Chinese Estates to deliver these analysis
reports in a timely manner to meet diversified needs of
investors.
Business landscape is changing all the time.
Deploying the highly scalable SAS Business Intelligence can give
Chinese Estates the flexibility to meet the stringent reporting
and regulatory requirements of Real Estate Investment Trust (REIT),
an emerging business model for Hong Kong’s property sector to
boost investment. The sophisticated reports can include
in-depth, specific information on rented properties, such as the
detailed leasing portfolios for buildings and the net present
value of rented units.
Advanced Predictive Analytics Facilitates Better Business
Planning
Another key factor behind Chinese Estates’ decision to
deploy SAS Business Intelligence was its advanced predictive
analytics capabilities.
“With SAS’ advanced predictive analytics,
we can proactively manage our leasing business,” said Johnny Ng,
Senior Leasing Manager of Chinese Estates. “Instead of guessing
the outcomes of possible courses of action, we can conduct
‘what-if’ analyses. For instance, we can look at different
scenarios in which we vary the priorities placed on renovation
work, and so decide which floor or building we should renovate
first in order to minimise impacts on leasing, whilst optimizing
returns.”
Worldwide Recognition of SAS Business
Intelligence
The strong performance of SAS Business Intelligence has gained
wide recognition around the globe. In its “Magic Quadrant for
Business Intelligence Platforms, 1Q06” report, Gartner Inc.
positions SAS in the Leaders Quadrant. Gartner noted that SAS
offers the most comprehensive BI platform in the industry, with
no other vendor in the Magic Quadrant matching its advanced
analysis capabilities. About
Chinese Estates Holdings Limited
Chinese Estates Holdings Limited (SEHK Stock Code: 0127)
principally engages in property investment, development and
management in Hong Kong, Macau and the Mainland. The Group has
always been identified with high quality investment portfolio
and mid-end to high-end commercial and residential properties in
prime locations. About SAS
SAS is the leader in business intelligence software and
services. Customers at 42,000 sites use SAS software to improve
performance through insight into vast amounts of data, resulting
in faster, more accurate business decisions; more profitable
relationships with customers and suppliers; compliance with
governmental regulations; research breakthroughs; and better
products. Only SAS offers leading data integration, intelligence
storage, advanced analytics and business intelligence
applications within a comprehensive enterprise intelligence
platform. Since 1976, SAS has been giving customers around the
world THE POWER TO KNOW®.
www.sas.com
SAS and all other SAS
Institute Inc. product or service names are registered
trademarks or trademarks of SAS Institute Inc. in the USA and
other countries. ® indicates USA registration. Other brand and
product names are trademarks of their respective companies. ©
2007
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