SAS Arms HSBC with Strategic Decision-support Technology to Boost Competitiveness and Profitability

(Jun 26, 2002) SAS Institute, the global leading provider of business intelligence, today announced a three-year US$2-million agreement to provide The Hongkong and Shanghai Banking Corporation Limited (HSBC) with decision-support technology and services for the Bank's Hong Kong operations.

The agreement encompasses SAS's major strategic decision-support applications for customer and business intelligence, management information reporting and advanced analytics for HSBC's Hong Kong retail banking CRM, card marketing and credit risk management divisions. Y. B. Yeung, Assistant General Manager, Head of IT at HSBC said, SAS's scalable and flexible software meets our changing business needs. With SAS, we will be able to speed up and improve our analysis of the vast amount of information that flows through our systems every day. This analysis is critical for responding to our customers"increasingly sophisticated personal banking needs." HSBC has been one of the most intelligent SAS users in the Asia Pacific Region,"said Dawn Kung, Managing Director of SAS Hong Kong. SAS has been a trusted partner of HSBC for 18 years when the Bank started using SAS software for statistical analysis and reporting. The strategic three-year deal between SAS and HSBC reflects our successful long-term partnership. A dedicated team has been set up to provide continuous support to the Bank. SAS's business intelligence applications will enable HSBC to optimise the use of its information assets, giving users access to relevant and timely information through different channels. For customer intelligence, SAS?Enterprise Miner and CRM Solution will help HSBC to understand its customers better by conducting customer profiling, segmentation and behavioral scoring in order to deliver tailored services for the Bank's valued customers. Newly deployed applications including SAS IT Resource Management Solution will give HSBC improved control over its IT systems resources and services. This combination of solutions will be very powerful in supporting the Bank's decision-making processes.

About The Hongkong and Shanghai Banking Corporation Limited

The Hongkong and Shanghai Banking Corporation Limited is the founding and principal member of the HSBC Group, which, with some 7,000 offices in 81 countries and territories and assets of over US$695 billion at 31 December 2001, is one of the world's largest banking and financial services organisations.

About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 38,000 sites -- including 99 of the top 100 businesses on the Fortune 500 -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For 25 years, SAS has been giving customers around the world The Power to Know.

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