SAS to offer high-performance analytics on EMC Greenplum database appliance
Johannesburg, South Africa (16 May 2011) – SAS, the leader in business analytics software and services, will expand its high-performance computing offerings with the introduction of SAS High-Performance Analytics, which will be available on a database appliance from EMC (NYSE: EMC), the world leader in information infrastructure solutions.
Customers want to model their data across all departments and scenarios – not just a segment or sample – to get a more accurate, holistic perspective of their business and make better-informed decisions. This new offering from SAS on the EMC Greenplum Data Computing Appliance will provide an environment for customers to perform analytical exploration and development on all data to complement their regular analytic operations.
Using current best-in-class technology, "Big Analytics" problems can take hours, or even days. With SAS High-Performance Analytics, many of these same problems will now run in seconds, enabling the development and management of more accurate predictive models.
"Analysing large amounts of data quickly to get at answers that drive time-sensitive business decisions is a competitive differentiator in today's market," said Keith Collins, SAS Senior Vice-President and Chief Technology Officer. "SAS is redefining 'in-memory processing'. By going beyond in-memory databases or in-memory OLAP and allowing complex analytical computations to run data in a parallel, shared memory environment, SAS delivers faster performance and scalability. Partnerships with companies that have leading database appliances like EMC Greenplum enable businesses to combine SAS' unique analytic capabilities with massively parallel platforms in a complete, purpose-built appliance."
Dan Vesset, Program Vice-President of IDC's business analytics research, explains: "An increasingly sensor-based, mobile-enabled and instrumented environment – what IDC calls the Intelligent Economy – is driving big data trends, not just in terms of volume but also in type, complexity and rate. Capturing, analysing and managing such dynamic data is increasingly viewed as a competitive advantage for organisations to solve a variety of complex problems – such as healthcare diagnostics, drug safety, fraud patterns and terrorist detection – and influence timely and better decisions."
For example, companies needing processes for customer retention analysis, experience optimisation, marketing campaign management and cross-sell/up-sell can greatly benefit from such scalable analytics to drive real-time, next-best offers and customer engagement scenarios. When model fitting times are reduced from days to minutes and from hours to seconds, organisations can reduce costs and improve customer retention and profitability rates, along with growing their customer bases, all by using complete data sets instead of segmented samples.
"This powerful analytics combination is a complete 'big data' stack – complementary to the enterprise data warehouse – offering fast-loading, robust data management and complex analytics in a purpose-built environment. Our joint customers will gain from EMC's deep understanding of massively parallel processing architecture combined with SAS' deep expertise in analytics," summarised Bill Cook, General Manager and President of EMC's Data Computing Division.
The new SAS High-Performance Analytics is part of the SAS High-Performance Computing portfolio, which spans across in-database analytics, grid computing and in-memory analytics, and will be generally available on the EMC Greenplum Data Computing Appliance in fourth quarter 2011.
The latest developments in the SAS High-Performance Computing strategy were unveiled at SAS Global Forum, the world's largest gathering of SAS users, attended by more than 3 500 business and IT users of SAS software and solutions.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps 50,000 organizations improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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