SAS receives 2009 CRM Excellence Award from Customer Interaction Solutions magazine

CARY, NC  (07 Apr. 2009)  –  SAS announced today that Technology Marketing Corporation (TMC)’s, www.tmcnet.com, Customer Interaction Solutions^® magazine (www.cismag.com) has named SAS ^® Marketing Automation as a recipient of a 2009 CRM Excellence Award. 

Winners of the CRM Excellence Award must demonstrate the improvements that their products have made in a client’s business. The CRM Excellence Award winners have been chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. 

“This is the eighth year that SAS has won the CRM Excellence award and I think this demonstrates the value that SAS brings to the customer intelligence market,” said Jeff Levitan, general manager of SAS' Global Customer and Retail business. “SAS continues to go from strength to strength providing expertise in areas such as intelligent customer insight, inbound, outbound and trigger-driven campaign execution and optimization, and marketing performance management that are critical to our customers’ continued success in this economy.” 

SAS Marketing Automation, one of the core components of the SAS Customer Intelligence solution suite, enables companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer. 

The 2009 CRM Excellence Award winners can be found in the May and June 2009 issues of Customer Interaction Solutions magazine.

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