SAS in Visionaries quadrant for marketing resource management

SAS in Visionaries quadrant for marketing resource management

Johannesburg, South Africa  (19 Feb. 2009)  –  SAS announced recently that it was placed in the Visionaries quadrant of the Gartner Magic Quadrant for Marketing Resource Management (MRM)*.

“Companies looking for strong analytical MRM capabilities for planning, measurement and optimisation, particularly with integration to campaign planning and execution come to SAS,” says Jeff Levitan, General Manager, SAS Customer Intelligence.

“With so many vendors making far-reaching claims, there is some confusion in the market over what MRM really is and what it can achieve. In today's economic climate it is all about doing more with less and the analytics in SAS's solution help our customers decrease the costs of marketing processes while improving the effectiveness of marketing investments and resources. An MRM solution that offers anything less is a waste of those same precious marketing resources.”

Marketing resource management capabilities typically include marketing planning and budgeting, marketing budget optimisation, marketing performance management and campaign workflow and collaboration. SAS supports all of these marketing resource management categories with its marketing suite, SAS Customer Intelligence.

SAS Customer Intelligence solutions enable organisations to deepen customer insights, choreograph customer interactions and continuously improve marketing performance.

Customers worldwide using SAS to support customer initiatives include 1-800-Flowers.Com, DeutschlandCard, The Dow Chemical Co, First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.

The Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2009 by Gartner, and is re-used with permission.

The Magic Quadrant is a graphical representation of a marketplace at and for a specific time-period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant.

The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

*Gartner Research. “Magic Quadrant for Marketing Resource Management, 1Q09,” by Kimberly Collins, 9 February 2009.

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