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Embracing customer centric retailingEmbracing customer centric retailingJohannesburg, South Africa (30 Oct. 2008) – Join Alexi Sarnevitz, SAS Global Retail Practice, as he explores some of the trends facing leading retailers and the effect that introducing a customer centric approach can have on a retailer's. Now more than ever before it is critical for retailers to understand complex customer behaviour and buying habits well enough to make the right decisions about product, price, promotion and placement. Gut feel can no longer be relied upon to make these important decisions. So what are leading retailers around the globe doing to enable them to address challenges such as demand forecasting, assortment optimisation and personalised marketing in the various format retailers? Join Alexi Sarnevitz, Senior Director, Retail Strategy, SAS Global Retail Practice, as he explores some of the trends. Agenda: RSVP Jenny Meyer on 011 713-3442 or marketing@zaf.sas.com by 25 October 2008 Venue Date: 30 October 2008 Contact: Jenny Meyer Published in BizCommunity.com
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