But it’s altogether another to see staples of daily life fail when we need them. Things truly don’t just happen. And helping to make things happen in the most optimal way is what SAS does.

Helping humanity take things for granted
Our business, analytics, is largely invisible and incomprehensible to most people. It’s not an easy story to tell, but stripped down to basic terms, it is this: We make software that helps the world function at the fast pace and high level of complexity you’re accustomed to. We help everyday products, services and infrastructure – the things most of us take for granted – to be things we can take for granted.

Answers from apparent chaos
When analytics software is asked a question by a user, it crunches vast quantities of data – in the realm of terabytes – to provide answers or predict what will happen. Like the examples in the video you just watched, this might be a bottler estimating the shelf life of drinks, a bank predicting the demand for money in ATMs, a utilities company forecasting energy needs for a city, a cable company providing relevant entertainment services, or a government regulating traffic – all of the things that failed the unfortunate protagonist of our film.

Analytics impacts billions of people across all demographics, enabling us to live, work and engage life at the standard we expect.