Data Governance: Moving from Chaos to Compliance
Strategies for Implementing a Data Management Framework

Randy Cuff
Randy has 20 years of broad marketing experience across a wide range of industries with an emphasis on direct marketing, loyalty and CRM. As a Senior Marketer, Randy has worked client and agency-side with a number of high profile market leaders. Before joining Intrawest in 2002, Randy held various customer marketing positions with TELUS. Prior to that, he spent his time agency side with Carlson Marketing where his clients included British Airways and LMG (Air Miles).

Jill Dyché
Jill Dyché is a partner and co-founder of Baseline Consulting, a technology and management consulting firm specializing in data integration and business analytics. She is an internationally recognized lecturer and writer on the business value of technology. Jill provides expertise in the areas of data management, CRM, master data management, and data governance, and has helped companies like Verizon, American Express, and Charles Schwab develop their customer information strategies.

Her work has been featured in the Wall Street Journal, The Chicago Tribune, CIO Magazine, and Newsweek.com. Jill is a faculty member of TDWI, a columnist for DM Review, and owns the CDI, MDM, and Data Governance Channel on BI Network. She is the author of e-Data (Addison Wesley) and The CRM Handbook (Addison Wesley), the best-seller on the topic. Jill’s latest book, Customer Data Integration: Reaching a Single Version of the Truth (Wiley) was co-authored by Baseline Partner Evan Levy.

Brian Kmet