Marketing practitioners now have more channels and technologies at their disposal than ever before. Most appear to be exciting and full of promise. However, the challenge practitioners face is how to exploit emerging trends while maintaining traditional “push” marketing. Compounding this issue is the additional pressure of focusing on individual customer needs while increasing market share with limited resources.

SAS Canada cordially invites you to attend this complimentary half-day seminar to hear about effective strategies and tactics for improving marketing performance. The event will feature Keynote speaker Don Peppers, Founding Member of Peppers and Rogers who will challenge traditional marketing techniques and share his rules to break and laws to follow in order to be a successful marketing practitioner.

Topics to be covered include:

  • Creating real shareholder value using today’s technologies;
  • Implementing effective and timely campaigns using existing and new channels;
  • Enhancing the customer experience by obtaining and leveraging customer insights; and,
  • Optimizing resources while maximizing market reach.


Register Now

Sponsored by:

Teradata logo


Who Should Attend:
Marketing Executives, Directors and Managers responsible for marketing strategy

Dates and Locations:

Vancouver (October 7th)
Sheraton Vancouver Wall Centre Hotel
Orca Room
1088 Burrard Street
Vancouver, British Columbia
V6Z 2R9

Montreal (October 8th)
Centre Mount Royal
Mansfield #5
2200 rue Mansfield
Montréal, Québec
H3A 3R8

Toronto (October 9th)
King Edward Hotel
Kensington Room
37 King Street East
Toronto, Ontario
M5C 1E9