Driving Marketing Performance with Customer Intelligence
Featuring Don Peppers, Founding Partner of Peppers and Rogers

Don Peppers
Founding Partner, Peppers & Rogers Group
Don.Peppers@1to1.com

Recognized for over a decade as one of the leading authorities on customer-focused relationship management strategies for business, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered management consulting firm. In August 2003, Peppers & Rogers Group joined Carlson Marketing Group to provide clients with world-class customer strategy, flawlessly executed, for bottom-line impact. The goal of the combined companies is to offer “one to one, end to end.”

Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The Times of London has cited him among their “Top 50 Business Brains” in 2005. Similarly, the United Kingdom’s premier marketing organization, the Chartered Institute for Marketing, cited Don among their inaugural listing of the 50 “most influential thinkers in marketing and business today.” He has been ranked by Accenture’s Institute for Strategic Change among the global “Top 100 Business Intellectuals” for two years running. Business 2.0 Magazine has named him one of the “foremost business gurus of our times,” and the World Technology Network has cited Don as an “innovator most likely to create visionary ‘ripple effects’.” Inc. Magazine cited Peppers & Rogers Group as an annual Web Awards winner for the innovative way the firm uses the Internet to leverage their collective expertise to service clients.

Peppers’ and Rogers’ most innovative strategic thinking is embodied in their newest book, Rules to Break, Laws to Follow, being published in the 3rd Quarter of 2007. Most recently, their 2005 publication of Return On Customer^sm (or ROC) advanced the concepts and tenets of business valuation to the next evolutionary stage, documenting the customer base as a revenue-producing asset for businesses, capable of driving a company’s long-term economic worth. Fast Company named the book one of the 15 “most important reads” of 2005, and cited the book again in 2007 on their list of the 25 “Best Books” in business. Return On Customer^smwas also a finalist in the American Marketing Association Foundation’s Berry-AMA Book Prize for 2006, for innovation and worldwide contribution to the professional field.

Don Peppers is also the author of Life's a Pitch -- Then You Buy, based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S.-direct-marketing agency.

Prior to marketing and advertising, he worked as an economist in the oil business and as the director of accounting for a regional airline. Don holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.