Thank you for attending the seminar series Driving Marketing Performance with Customer Intelligence.

Please find below the presentations to view and download at your convenience and some secondary resources for your reference.

For additional information on the seminar content, please contact Tamara Dinelle at tamara.dinelle@sas.com.

For additional information on the MEA Assessment, please contact Tony Matos at tony.matos@sas.com.

Presentations

Rules to Break and Laws to Follow
How Your Business Can Beat the Crisis of Short-Termism – Don Peppers

Getting the Most from Outbound Marketing – Tony Matos
Customer Intelligence Practice - Canada

Using Customer Experience to Drive Sales – Alan Gormley

Optimizing Return and Costs for Direct Marketing Activities – Norman Webb
SAS Global Customer Intelligence Practice

CRM Contact Strategy CRM Contact Strategy & Channel Optimization Channel Optimization – Pierre Montagnier, CFA, Ph.D., Senior Manager, Customer Analytics

Webinars

Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage – Martha Rogers

Customer Case Studies

Customer Case Study – ING DIRECT Canada optimizes marketing campaigns with SAS®

Who Should Attend:
Marketing Executives, Directors and Managers responsible for marketing strategy