Suncorp-Metway: Actuarial Advances
SAS® delivering end-to-end system data collection and interpretation
Suncorp-Metway is one of Australia's 25 largest companies and boasts a share market value of around $AU5.8 billion (US$3.7 billion). With the acquisition of GIO in 2001, the company's customer base increased to 3.8 million and the company became the second largest general insurance group in Australia.
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Principal Actuary for Home Insurance
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Aside from its 55 percent share in Queensland's Compulsory Third Party market, Suncorp has substantial national general insurance market shares – home (15 percent), motor (14 percent), workers compensation (22 percent) and commercial (25 percent).
As in all insurance companies, the actuary's role within Suncorp is one of constant collection and interpretation of numerical data. The result is critical information that is used right across all Suncorp insurance lines of business.
But with the acquisition of GIO and the almost overnight increase of insurance policies to more than 3 million, there was an urgent need to encompass the GIO insurance systems. Suncorp's Actuary, Charles Pollack, states: "We ended up with three separate database formats, and the driving requirement was to encompass all the data in a single solution. Given that we had already developed a comprehensive SAS-based solution for Suncorp, we were able to utilize the SAS cross-platform capabilities to achieve this with minimal personnel resources and in a very short time."
Benefit: Automatic Web Output
"The entire process takes only a few days," Pollack states, "and aside from a very small number of manually created home pages, the entire Actuarial Services site is done for us by the SAS software."
The effort put into developing the site – dubbed Actprod – is such that it meets approximately 90 percent of the insurance company's analysis requirements. Maps of exposure and claims, tabular data and interactive charts, reports and CSV export data are only a few of the many features provided via the SAS software-generated Actprod site. Where further information is required, Actprod includes a Web page-based query form that, once completed, is submitted to Suncorp's SAS system, which automatically generates a new HTML page and e-mails the link back to the user.
Benefit: Fact-Based Decisions
According to Pollack, it is common for actuaries to advocate an 80/20 approach, where an 80 percent correctness level is obtained from a 20 percent effort. "Using SAS software, we actually get around 95 percent accuracy with the same amount of effort," he says. "This means while other companies are basing their business decisions on approximations, we're able to base ours on factual results."
Benefit: Extending Data Value
Other Suncorp business units are also realizing the inherent value of the SAS software implementation and, as a result, new lines of communication between the actuarial department and these units are being established – and used. Marketing personnel, for example, have recognized the enormous benefits in using SAS software to analyze customer data to support more effective marketing activities. Similarly, sales staff are gaining valuable information for product cross-selling opportunities.
"It really boils down to SAS software being a business enabler," Pollack states. "We use half the amount of personnel resources as typically used in this type of environment, but gain results that are well beyond those of our competitors."
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Operate as one entity by bringing together disparate data systems after acquiring a competitor and adding millions of new policies.
SAS software's cross-platform capabilities achieved that goal in a very short time with minimal personnel resources.
“ It really boils down to SAS software being a business enabler. We use half the amount of personnel resources as typically used in this type of environment, but gain results that are well beyond those of our competitors. ”