SAS® Web Analytics
Optimize your Web site's performance with SAS® Web Analytics
Benefits
- Create customized reports.
- Maintain ownership of your data.
- Make better business and marketing decisions.
Features
- Performance monitor
- Performance insight
- Graphics
- Funnel report
- Path report
- Drop-down report menu
- Search engine bid reporting
- Organic search reports
“ Thanks to the SAS Web Analytics solution, we can now instantly assess the success of our e-services and at the same time evaluate the performance of the network. ”
—Krist Deforche
IT Project Leader
Mobistar
How SAS is different
SAS Web Analytics enables you to go beyond merely tracking and reporting to forecast which strategies and customer segments will be most profitable.
- Advanced analytics allow you to gain insight into what is likely to happen in the future and the factors you need to change to affect those outcomes.
- Easily customized reports are more flexible than competing tools in the market and less costly than custom work done by consultants.
- Data availability is enhanced by combining data sources across channels, both on- and offline.
Benefits
- Create customized reports. SAS Web Analytics includes a fully documented and open dimensional data model for all historical data. Reports are defined and generated through SAS Web Report Studio, which allows you to create your own customized reports, allowing analysis on the information most important to you.
- Maintain ownership of your data. Whether you choose to have SAS Web Analytics on-site or you choose the SAS OnDemand solution, you maintain ownership and control of all your data. You can easily drill down to the granular level of your data without paying high fees to an outside vendor.
- Make better business and marketing decisions. While conventional Web tools are limited to after-the-fact measurements and reporting, SAS software's advanced analytics uncover hidden patterns in your data. By discovering relationships between data elements and the underlying drivers, you can refine business strategies and maximize your returns.
Features
- Performance monitor
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- Key performance indicator (KPI) display for quick identification of areas performing above or below expectations.
- Trending graph shows both current and past performance of the KPI.
- Forecast graph shows trend and projection with upper and lower confidence.
- Goal graph displays performance relative to a goal.
- Performance insight
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- Performance and forecast values of key metrics driving KPIs are displayed.
- Goal-seeking tool helps you determine the change required in a metric needed to increase or decrease KPIs by a designated percent.
- Graphics
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- Thumbnail graphs incorporated in report for quick viewing are expanded when they are moused over.
- Stoplight graphics clearly indicate short- and long-term performance.
- Funnel report
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- Wizard allows for easy development of reports to track visitor flow through key processes within a Web site.
- Enhanced visualization in funnel shows visitor flow into, out of and through funnels.
- Path report
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- Identification of where visitors were on a site before and after they accessed a particular page.
- Expandable and collapsible bulleted list to the most popular paths used by visitors to navigate the site.
- Drop-down report menu
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- Easy selection and filtering of reports by profile.
- Search engine bid reporting
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- Support for Google AdWords.
- SAS Data Integration Studio data extract from Google AdWords using a Web service.
- Report displays paid search performance, cost, top-performing ads and keywords.
- Organic search reports
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- Goal page summary.
- Organic search word effectiveness (top X search terms).
Screenshots
The funnel report displays the flow of visitors through a user-defined set of pages. In addition to showing the drop off at each step, the report tracks users as they flow into, out of and through the funnel. The report captures where (e.g. google.com, cnn.com) visitors enter the funnel and where they go once they exit the funnel. Labels in this report are customizable on a per report basis.
Thumbnails of graphs populated by data can be enlarged by mousing over them. To enable better decision making, Performance Monitor now includes two traffic light indicators, one for short term performance and the other for long term performance. The forecasting and trending capabilities of Performance Monitor differentiate SAS from other tools in the marketplace.
Performance Insight takes SAS Web Analytics to the next level by statistically determining the significant metrics that drive a target KPI via advanced econometric time-series techniques. The Response Seeking function provides a "what if?" scenario tool where the user can define how much the target KPI needs to improve and then determine how much each individual driver metric needs to change to achieve the improvement in the KPI.
Vistor site navigation from a particular page is depicted in the path report. SAS Web Analytics uses expandable and collapsible lists of pages to show the most popular paths. Users can run a funnel or page overlay report from the path report.
SAS Web Analytics helps users manage search engine marketing by providing reports and analysis on the cost and effectiveness of purchased keywords and ads. SAS Web Analytics supports Google Adwords and provides a data extract from Google AdWords using a Web service. Analysis includes organic search and paid search terms.
System Requirements
Supported platforms
- AIX (64-bit) Release 5.3, 6.1
- HP-UX (64-bit) Release 11i (11.23)
- Windows (64-bit)
- Desktop OS: Windows NT 4 Workstation, Windows 2000 Professional, Windows XP Professional
- Server OS: Windows NT 4 Server 4.0, Windows 2000, Windows Server 2003
- Solaris (64-bit)
- Solaris 9 or 10
- SAX (Solaris 10 x64)
- LAX (Linux 64-bit)
Supported Web application servers
- Jboss 4.2
- BEA WebLogic 9.2
- IBM WebSphere 6.1.xx
Supported Web browsers
- Internet Explorer 7 or higher
- Firefox 3
Please contact your SAS representative with any additional questions about technical requirements.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
