Products & Solutions / Intelligent Advertising

SAS® Intelligent Advertising for Publishers

More than just an ad server. Much more.

Today's online publishers face a host of challenges: inventory forecasting, competition for ad dollars, complex technologies and sales performance management. They also need to deliver the best value to their customers – both advertisers and agencies. Plus, there is an increasing need for support for nontraditional advertising methods such as mobile, display and video. All this has to be managed in an industry that is notorious for facing constant change.

What's the key to solving these challenges?
Data. Data integrity and quality leads to complete visibility for your business. That means instantly seeing the value of every product in your inventory, making informed decisions and creating opportunities. SAS Intelligent Advertising for Publishers seamlessly gathers and presents data to enable precision forecasting, decision optimization, inventory management and sales performance reporting.

Benefits

  • View, integrate and analyze all sources of advertising data via a single platform.
  • Optimize decisions you make with your advertising inventory.
  • Validate decisions using forecasting versus gut instinct.
  • Integrate with the SAS Customer Intelligence product suite.
  • Publish on multiple outlets with one platform.

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Features

  • Sales order management
  • Simulation-based forecasting
  • Ad server with optimization
  • Reporting
  • Data visualization
  • Exchange manager

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" Publishers lack a solution to help them efficiently manage ad inventory. Advanced analytics will help determine optimal ad pricing, audience and inventory to yield maximum ad revenue."

— Jim Davis

Senior Vice President and Chief Marketing Officer, SAS

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Publishers can easily use global positioning system coordinates to aid in targeting advertising end consumers via their mobile devices.


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Benefits

  • View, integrate and analyze all sources of advertising data via a single platform. No more analyzing data in Excel spreadsheets. Now, you have access to an integrated advertising platform underpinned by world-class analytics.
  • Optimize decisions you make with your advertising inventory. From price, to channel, to size, to number of impressions, to time of ad delivery – everything is seamlessly managed via the SAS Intelligent Advertising for Publishers platform.
  • Validate decisions using forecasting versus gut instinct. You can forecast the outcomes of an endless number of scenarios simply by tweaking pricing or placement of ad inventory.
  • Integrate with the SAS Customer Intelligence product suite. You'll have the ability to integrate an advertising inventory with things like content management (MOM) and multichannel marketing applications (MA, RDM, SDM, CXA) - a clear differentiator over competing advertising digital marketing platforms (DMPs).
  • Publish on multiple outlets with one platform.

    Data from each channel is united in a single reporting interface, which allows publishers to understand how each is performing in order to maximize revenue streams. The benefits of consolidating sales workflow, ad serving and yield management across all channels include:

    Mobile

    • Group multiple creatives into a single line item.
    • Architecture easily adapts to any WebKit browser for iPad®, iPhone® or Android applications.
    • Server-side functionality, including frequency capping and third-party integrations.
    • Mobile video capabilities.

    Video

    • Integration with major video players.
    • Integration with third parties for monetization.
    • Host directly, or serve third-party video ad content.
    • Able to accommodate pre-, mid-, post-rolls, etc.
    • VAST 1.0, 2.0 compliant and VPAI.D compliant.
    • Traffic, forecast and report companions.
    • Define custom actions for reporting.

    All devices

    • Book proposals.
    • Manage available inventory through simulation.
    • Manage yield on all inventory across all campaigns and channels.
    • Define products unique in individual or multiple channels.

Features

Sales order management
Allows publishers to work in a seamless flow, from RFP to proposal, approvals, insertion order, campaign and flight without having to re-key data. Everything a publisher needs to manage sales performance, rate card policies, approvals, RFPs and more is part of one single solution. In addition to improving general workflow, a single user experience for both sales and ad operations streamlines communication between the two teams, so each can do its job better.
Simulation-based forecasting
Improves inventory-forecasting process by knowing how flights of ads will actually be delivered. SAS Intelligent Advertising for Publishers has linked its forecasting and fulfillment systems, enabling its decision and delivery systems to provide an accurate availability picture that includes all product packaging and delivery rules. This ensures that publishers know both what they have to sell as well as confirmation that they can actually sell it.
Ad server with optimization
Insights only translate into revenue if we can act on them. SAS Intelligent Advertising for Publishers places a flexible and scalable decision engine at the center of the solution, allowing for prioritization and optimization of competing business models to assign delivery rules that best match their customers' needs. A comprehensive set of advanced delivery options ensures that companies can act immediately and intelligently on decisions.
Reporting
Puts meaningful information at your fingertips. SAS Intelligent Advertising for Publishers presents revenue opportunities by providing a comprehensive perspective. Dashboards give publishers the ability to easily monitor sales performance and rate card adherence. Detailed views identify revenue trends by product, salesperson and advertiser.
Data visualization
Data visualization uses imagery to allow for the quick analysis of large amounts of data. When you need to know facts regarding campaign delivery, inventory availability or placement, historical performance or products that need to be sold, you should be able to obtain this data in a simple and elegant way. Our data visualization tools allow you to see and comprehend your data in an illustrative, easy to understand way, so you can focus on what's important and make decisions that help your bottom line.
Exchange manager
An intelligent exchange management solution that gives publishers insight and control when using indirect sales channels. The exchange manager module is not an ad exchange itself – but a better way to manage relationships with real-time bidding (RTB), exchange and network partners all within the SAS Intelligent Advertising for Publishers ad delivery platform. By incorporating a management tool into the comprehensive SAS Intelligent Advertising for Publishers solution, publishers can manage premium inventory, choose the partner(s) to interact with and provide the right selection of inventory. With exchange manager, publishers still own the partner relationships and can set business rules to protect their inventory, pricing integrity and data – and ensure they are getting the most value from their inventory.

Screenshots

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Publishers can easily use global positioning system coordinates to aid in targeting advertising end consumers via their mobile devices.

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Sales and operations efficiently communicate regarding inventory, proposals and insertion orders.

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Forecast capacity and availability to understand inventory overlap and competing segments.

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Easily analyze flights and delivery information tied to flights.

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Empower internal teams with enterprise-level analysis of key data points found within the system.

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Information centered on revenue delivered in an easy-to-understand format.

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Ready to learn more?

Call us at 1-800-727-0025 (US and Canada) or request more information.