SAS helps Canadian SMBs gain competitive edge through Info-Tech Research Group
Business analytics resource centre to enhance Canada's small, mid-sized businesses
Toronto, ON (05 Jun. 2012) – As mountains of customer data and increasing competition continue to overwhelm many small and medium businesses (SMBs), SAS and Info-Tech Research Group have combined efforts to provide companies with information and resources to help them become more competitive. The two companies are creating an extensive wealth of information and tools about business analytics, now available on Info-Tech Research Group's Canada's Smartest IT site.
“Survival in the SMB world demands a high level of responsiveness to rapid changes in customer behavior and larger market dynamics, but developing effective and timely responses requires better visibility into both the current and future state of the business and market,” said James Alexander, Senior Vice President & General Manager, Info-Tech Research Group. “An increasing number of SMBs are looking to leverage business intelligence (BI) tools to deliver this insight, without compromising their agility or their budget. When making the transition to a data driven business model, SMBs need a toolset that can be deployed quickly with a low total cost of ownership and this project with SAS helps equip businesses to make the right decisions about their BI needs.”
Smartest IT was created by the Info-Tech Research Group, an IT market research company.
After two wildly successful years, the 2012 Smartest IT (www.smartest-it.com) campaign is once again designed to engage and educate IT professionals on the smart use of technology. The Smartest IT website provides community members access to over 200 pieces of original research content (whitepapers, tools, case-studies andvideos) from Info-Tech Research Group. This research is specifically designed to help IT departments become smarter and greener in their use of technology and is focused on six key topics: business analytics, cloud, collaboration, green IT, managed risk, and infrastructure.
While many small and medium businesses believe advanced analytics tools are only available to large corporations, in recent years, SMBs have increasingly turned to SAS to become more competitive. Since 2011, over 75 per cent of new SAS Canada commercial accounts have been small and midsized enterprises and today more than 35 per cent of SAS Canada's total customer base are SMBs, demonstrating that businesses of all sizes recognize the value of technology from SAS, the leader in business analytics.
"Small and midsize businesses have requirements for deep customer insights, cost controls, and complex business processes much like their larger competitors, said Gary Saarenvirta, CEO of Makeplain, a SAS channel partner. "SAS Business Analytics provides companies with a flexible and powerful toolset that allows them to level the playing field."
The SAS Business Analytics Framework is a powerful blend of information management, analytics, reporting and an ever-expanding portfolio of industry and line-of-business solutions. SAS Solutions for Small and Midsize Businesses provide the same analytical sophistication that large corporations use .
Organizations can start with their immediate business issues, and then extend their use of SAS Business Analytics over time to achieve continuous performance improvements. Once a company has decided to improve its competitiveness, SAS Business Analytics provide a fast path to achieving value.
SAS Business Analytics enable SMBs to:
SMEs discuss how SAS has helped them succeed:
"Because we're dealing with large data sets we rely on SAS for data manipulation as well as analytics for our trial analysis," said Murray Duggan, a scientist with Fast Genetics. Fast Genetics is a leader in the pig genetics business.
About Info-Tech Research Group