SAS® Social Media Analytics takes social media marketing to the enterprise
More than just monitoring, SAS® analytics help B2B and B2C marketers get real-time, real-world value from social media data for better business decisions
SAS GLOBAL FORUM, SEATTLE (12 Apr. 2010) – Global corporations are seeking ways to convert social media data into better customer relationships, stronger customer service, enhanced marketing efforts and improved bottom-line results. They are struggling to derive practical insight from a flood of online conversation data and apply it to real-world decisions. Corporate marketers and agencies want more than the current one-size-fits-all offerings. They want to integrate social data across all areas of their businesses, answer key questions, and apply the answers to specific business decisions. SAS, the leader in business analytics, understands what social marketers require from online conversation data and is offering new software to make the business benefits of embracing social media a reality.
SAS Social Media Analytics is the first enterprise solution designed to meet the needs of marketers in medium and large companies. It helps them understand, predict and act based on social media data. With the ability to archive and analyze more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more, SAS’ new on-demand software shows marketers how people feel about their products or brands, who is influencing them, and how social media conversations affect business results. They can immediately apply answers to brand strategies, media placement, public relations and customer care activities.
"SAS' new social media solution is a game changer," said Katie Paine, CEO of KDPaine & Partners. "I never thought automated measurement could achieve this level of accuracy, and so seamlessly integrate human coding to deliver the precision customers demand. With its analytics expertise, its big-picture view of measurement, and its technological know-how, SAS's entry into this marketplace will bring this industry to a whole new level. One in which marketers won't just be able to measure more, but better, and deliver more accurate, actionable information on which to base their decisions."
SAS Social Media Analytics is built on SAS’ strengths in advanced analytics and data integration. SAS Social Media Analytics offers seven distinct advantages:
"SAS' expertise is analytics. Analyzing social media for business insights is the perfect fit for SAS," said Alan Webber, Partner at Altimeter Group LLC. "With SAS Social Media Analytics companies can understand who is doing what, where, and why in social media. With this new solution SAS has an opportunity to redefine the social media analytics space."
“Consumers are online right now talking about your products and services, their experience, and their likes and dislikes. Smart marketers aren’t just listening to online chatter; they are analyzing it to better focus resources and build engagement and loyalty,” said Mark Chaves, Director of Media Intelligence solutions at SAS. “SAS Social Media Analytics helps marketers combine data from online conversations with other data to build a more complete picture of each customer. And then use these analytically driven insights to predict and act.”
SAS Social Media Analytics is being offered as an OnDemand solution. Like other SAS Solutions OnDemand, this offering gives business users all the analytical power of SAS with the ability to get the solution up and running quickly. And as an OnDemand solution, it is available globally today.
Today's announcement was made at SAS Global Forum, the world’s largest gathering of SAS users, attended by more than 3,000 business and IT users of SAS software and solutions.