SAS® Intelligent Advertising for Publishers heats Popcornflix™ growth
SAS ad server, reporting, data visualization help online video company maximize ad ROI
CARY, NC (09 Jul. 2012) – SAS, the leader in business analytics and integrated marketing management, is providing cloud-based ad server technology to Popcornflix, a rapidly growing, free streaming digital movie platform. SAS Intelligent Advertising for Publishers, part of the SAS Customer Intelligence portfolio, helps Popcornflix improve the way it monetizes content through ad placements.
The hosted SAS solution manages, forecasts, serves and tracks pre-roll, mid-roll, spot ad and banner inventory across Popcornflix movies. Detailed reports track as many as 50 different ad campaigns by traffic, displays, clicks and territories across multiple devices – all through easy drag-and-drop. SAS also supports audience targeting through behavioral segmentation analysis that addresses changing audience and market needs. Popcornflix executives expect growth to accelerate as advertisers increasingly request targeted ad serving.
An early adopter of the SAS intelligent decision and ad delivery engine, Popcornflix is a service of Screen Media Ventures LLC, a leading global independent motion picture distribution company with a broad distribution network and one of the largest independently owned motion picture libraries.
Optimally managing inventory
"We work closely with advertisers to deliver the best results for their brands," said Gary Delfiner, Senior Vice President at Screen Media Ventures, LLC. "Our clients value our user-friendly digital platform for delivering content. SAS Analytics will provide more insight into viewer preferences than ever before. With those insights, we can traffic ads to specific locales and devices anywhere in the world. As data complexity and volume increase, SAS allows us to optimally manage our ad inventory."
With SAS, decision makers can instantly optimize content inventory, helping them make better, faster business decisions to create new opportunities. SAS' analytics and optimization capabilities provide a predictive view of audiences. SAS allows data from each channel to be united in a single reporting interface to help publishers understand how each is performing in order to maximize revenue streams.