Cornerstone, Canada's Largest Database Marketing Services Provider Chooses SAS to Enhance Marketing Database Service Offerings

Canada’s leading provider of prospecting, database management and data integration services to leverage SAS’ robust analytics and reporting capabilities to help its clients find and keep good customers   

Toronto, ON  (15 Sep. 2011)  – The Cornerstone Group of Companies, Canada's largest prospecting and database management resource, has chosen SAS, the leader in business analytics for its campaign management needs, enabling Cornerstone’s clients to achieve significant cost and time savings in their marketing campaigns as well as increased profits due to better use of analytics and modeling. 

Cornerstone provides prospecting and database management products and services to leading organizations that require a strong analytical partner to expand their marketing and database service offerings. With SAS products such as DataFlux, Enterprise Miner, Enterprise Guide and Campaign Management, Cornerstone has increased its effectiveness in delivering value to its clients.

 “Cornerstone builds and manages some of the largest marketing databases in Canada, many consisting of tens of millions of records,” said Ossie Hinds, President and CEO of Cornerstone. “SAS technology – fueled by its best-in-class analytics – gives us the power to provide our clients with accurate and timely information.” 

Analytical insights to streamline fundraising services and solutions
"With SAS deployed, our clients have realized significant benefits from their marketing database environments," said Julio Tavares Vice President, Marketing Database Services, Cornerstone Group of Companies. "They are experiencing improved efficiencies and increased profits through better use of analytics and modeling. Cornerstone has been so encouraged by these results that we have begun to offer SAS to our not-for-profit clients as well." Cornerstone provides fundraising services and solutions to over 50 not-for-profit organizations in Canada. Responsible for every aspect of donor management, from processing donations to ensuring accuracy, managing receipts, collecting online donations and overseeing event management, Cornerstone needed a strong analytical partner to build data resources critical to donor database management.

"For 25 years Cornerstone has been the standard of excellence for marketers in Canada and is the vendor of choice to some of the largest direct response marketers in the country," said Carl Farrell President of SAS Canada. "SAS is excited to have the opportunity to add our analytical expertise into the fold."

About Cornerstone

Cornerstone Group of Companies is Canada's leading provider of prospecting, database management and data integration solutions. Our mission is to help our clients, who are some of North America's largest and most respected marketers in the not-for-profit, consumer and business-to-business sectors, find the best prospects available, regardless of communication channel and to be the best in the world at managing and enhancing their customer data.

About SAS

Back to Recent SAS Press Releases

Copyright © SAS Institute Inc. All Rights Reserved.