Centennial College collaborates with SAS to offer new Marketing Research and Analytics Program

Rapid growth and demand for an analytically savvy workforce fuels the need for Canada's first analytics graduate certificate program 

Toronto, ON  (30 Aug. 2011)  – Centennial College, in collaboration with SAS Canada, the leader in business analytics, today announced Canada's first graduate certificate program in marketing research and analytics.

Responding to market demand, Centennial College's program advisory committee recognized the need for a program specifically designed to address those students looking for a career in the fast-growing world of business analytics. Students will graduate with a deep understanding of data analysis and will be well positioned to help businesses harness Big Data and turn it into valuable insights, which lead to better business decisions. 

"This program will educate a new cadre of professionals with the analytics skills needed to lead organizations forward,” said Michael Vourakes, Dean, School of Business at Centennial. “The demand for analytically savvy graduates is at the top of the list of Canadian business needs. We are delighted to be working with SAS, continuing its long history and deep commitment to innovation in higher education."  

The one-year program will give graduates the skills needed to analyze and interpret industry trends and customer behavior. These tools will prepare graduates for work in marketing research firms, in-house analysis and research positions, corporate loyalty programs, direct marketing firms, as well as leading organizations' mobile marketing and e-marketing efforts. To learn more about the program visit: www.centennialcollege.ca/Programs/ProgramOverview.aspx?Program=2845

For more than 35 years SAS has been committed to higher education and helping colleges and universities produce talent ready to compete in an increasingly competitive marketplace.

"This program is a great example of professional educators listening to the needs of the market and helping students graduate with skills that will be in demand for many years to come," said Cameron Dow, Vice President Marketing SAS Canada.

About Centennial
Centennial College is Ontario's first public college, established in 1966, primarily serving the eastern portion of the Greater Toronto Area with four campuses. It has a record of exemplary teaching, innovative programming and extensive partnership building. Centennial is recognized as one of the most culturally diverse post-secondary institutions in Canada. Almost 100 ethno-cultural groups are represented and 80 languages are spoken on campus. The college supports enrolments of 16,000 full-time students and 25,000 part-time learners annually. www.centennialcollege.ca

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