Maritz Loyalty Marketing Expands Use of SAS Customer Intelligence
Predictive analytics delivered through simple interface enable greater customer insight and successful marketing campaigns
TORONTO, ON (05 Apr. 2013) – SAS Canada, a leader in customer analytics, today announced that Maritz Loyalty Marketing has further solidified its relationship with SAS with additional investments in SAS analytics laying the foundation for a strategic relationship and future collaboration between the companies.
Maritz' additional investment in SAS furthers its predictive modeling and analysis capabilities, enabling it to enhance the services it already provides to clients which include data mining, customer profiling, segmentation, marketing optimization, basket analysis for cross-sell offers and data visualization.
"Data is the cornerstone of true loyalty and our clients rely on Maritz to derive insights from their customer data to inform targeted marketing initiatives and drive business performance. We pride ourselves in our ability to bring multiple data sources together - using this data to enable targeted and relevant communications to our clients' customers," said Bob Macdonald, President and CEO of Maritz Loyalty Marketing.
SAS streamlines the data mining process to create highly accurate predictive and descriptive models based on large volumes of data from across the enterprise. It offers a rich, easy-to-use set of integrated capabilities for creating and sharing insights that can be used to drive better decisions. In addition to how Maritz is using the solution, organizations today are using SAS data mining software to detect fraud, minimize risk, anticipate resource demands, reduce asset downtime and curb customer attrition.
"Consumers today have more choice than ever and expect the companies they work with to offer unique products and services, relevant communications and an authentic relationship. At the same time marketers are inundated by an increasing volume and variety of customer information, making understanding customer behavior an ongoing challenge," said Lori Bieda, SAS America's Lead for Customer Intelligence "The solutions SAS is delivering to Maritz will assist the company's clients in gaining deeper customer insight that is a key competitive advantage."
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About Maritz Loyalty Marketing
Based in Toronto, Canada, Maritz Loyalty Marketing is a consumer loyalty-marketing agency specializing in delivering next generation loyalty solutions for its clients across North America. Leveraging over 115 years of history, experience and expertise from the Maritz family of companies, Maritz Loyalty Marketing provides its clients with consumer loyalty solutions that consider the holistic consumer experience- at every brand touch-point and through all stages of their lifecycle with a brand. For more information visit www.maritzloyaltymarketing.com or contact Scott Robinson, Senior Director, Loyalty Solutions at 905-696-4918.