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SAS Canada appoints Mario Ianniciello as vice president of sales

Former eastern regional sales director to build upon SAS Canada’s growth in business analytics market

Toronto, ON  (19 Aug. 2009)  –  SAS, the leader in business analytics, announced today that Carl Farrell, Executive Vice President, Americas, has appointed Mario Ianniciello to the position of Vice President of Sales for SAS Canada.

Ianniciello joined SAS Canada in 2004 as Eastern Regional Sales Director. In his new role he will be responsible for leading the national sales team in addressing client business issues and aligning them with  SAS® Business Analytics solutions, which optimize an organization’s processes and provide a measurable return on investment.

“During his time at SAS Canada, Mario has provided strong leadership for the Eastern Region which has resulted in significant growth, especially in our Federal Government business,” said Farrell. “With his customer-focused approach and solid understanding of SAS solutions, I am confident Mario will help build upon SAS Canada’s continued success.”

“I’m excited to be taking this next step in my career with SAS,” said Ianniciello. “Never before has the power of business analytics been so highly sought after by companies wishing to optimize processes, grow customer satisfaction and ultimately drive increased profitability. Given the conditions of the economy, business analytics will be critical to the success of Canadian organizations over the next 12-18 months. In my new role, I’m looking forward to helping our customers across industry and across Canada drive tangible results.”

Prior to joining SAS, Ianniciello held executive sales management roles at Computer Associates, Legato Systems and EMC. Ianniciello began his career in information technology with Loto Quebec and Metro Inc. He is a graduate of Dawson College and Herzing Institute.

* SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2009 SAS Institute Inc. All rights reserved.

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SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world The Power to Know® .

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