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Mark’s Work Wearhouse selects world-class merchandise planning solution from SAS

Canadian retailer picks SAS’ integrated merchandise intelligence suite to enhance customer experience and drive shareholder value

Toronto, ON  (15 Aug. 2006)  –  Mark’s Work Wearhouse, the leading Canadian retailer of high-quality casual, business and work apparel and footwear, has chosen SAS® Merchandise Intelligence solutions to support its advanced integrated planning needs. Mark’s chose SAS, the leader in business intelligence, to support the redesign of its merchandising processes and systems and to help sustain its continued product line expansion and unparalleled growth in the Canadian retail market. Mark’s will leverage SAS’ integrated merchandise intelligence suite, which includes Marketmax® Financial Planning, Marketmax In-Season Management, Marketmax Assortment Planning, Demand Forecasting and Marketmax Allocation.

“This decision is about making the most of SAS’ world-class products and services to support Mark’s merchandising goals,” said Dale Trybuch, General Manager Merchandise Planning for Mark’s. “SAS will help us ensure that all our stores have the assortment of products our customers need. It also will help us gain clearer insights into our product and category dynamics as we continue to expand and drive our growth. With SAS, we’ll be able to maximize profitability while continuing our tradition of giving customers a reason to come back to Mark’s again and again.”

In the past few years, Mark’s experienced double-digit same store sales growth due to an entrepreneurial spirit and a clear focus on satisfying its customers’ preferences. Satisfying core customers for its clothing/footwear while expanding its product offerings and categories created significant opportunities. With a keen customer focus and a dedication to executing its strategic plan, Mark’s has enjoyed considerable growth and success. To maintain momentum, Mark’s committed to continued investment in business processes and systems and chose SAS as its partner in this important transition.

“The companies that effectively transform and optimize their merchandise planning process and focus on customer demand and preferences will be the ones that lead the retail space in Canada,” said Carl Farrell, President of SAS Canada and Americas Subsidiaries. “Mark’s Work Wearhouse is out of the gate early and will accelerate its growth by combining its strategic business prowess with SAS’ leading retail intelligence solutions and industry knowledge. The deep breadth of domain expertise our partnership brings to the table will help fortify Mark’s leadership position in Canada.” 

“We’ve rarely seen a tighter, more organized selection process than what we experienced with Mark’s,” said Lori Schafer, Vice President of SAS’ Global Retail Practice. “They knew exactly what they wanted, and they were extremely thorough in their technology search. I’m confident that selecting SAS as its partner will serve Mark’s very well in both its ongoing customer satisfaction and aggressive top-line growth goals.”

Mark’s will begin its SAS implementation in the last quarter of 2006. For more information on SAS’ integrated merchandise intelligence suite, visit http://www.sas.com/industry/retail/index.html.

About Mark’s Work Wearhouse
Mark’s Work Wearhouse is one of the country’s leading footwear and apparel retailers, operating 330 stores in Canada. Under the Clothes that Work™ marketing strategy, Mark’s sells apparel and footwear in work, work-related and active-wear categories, as well as healthcare and business-to-business apparel. Mark’s Work Wearhouse is a wholly owned subsidiary of Canadian Tire Corporation Limited, which operates more than 1,100 stores, gas bars and car washes in an inter-related network of businesses engaged in retail, financial services and petroleum. 

About SAS

SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world  The Power to Know® .

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Editorial Contacts:

  • SAS Canada

    John Quinn
    Marketing Communications Manager
    John.Quinn@sas.com
    (416) 307-4537

    Suzanne Sprajcar
    Senior Communications Specialist
    Suzanne.Sprajcar@sas.com
    (416) 307-4634