Montreal business analytics forum / FORUM ANALYTIQUE D’AFFAIRES DE SAS DE MONTRÉAL

The mission of the Montreal Business Analytics Forum is to promote the business value and application of SAS Business Analytics Framework.

The Forum exists to provide the community with opportunities to exchange ideas and explore the utilization of the multiple aspects and technologies that are encompassed by the SAS Business Analytics Framework.

It will do so by:

• Holding regular meeting and events
• Maintaining relevant information on its website
• Providing networking opportunities for the participants
• Introducing new and emerging solutions related to the Framework

The next meeting will be November 24, 2009 at the Centre Mt-Royal.  You may REGISTER HERE.  A detailed agenda can be found below:

• Mot de bienvenue / Words of Welcome
  Loreto Chiovitti, HTTP Solution

• Customer Lifetime Value - A Methodology for Quantifying and Managing Future Cash Flows
  David Ogden, SAS Institute

Implementation of a comprehensive Customer Lifetime Value (CLV) methodology provides companies with the framework necessary to:

• identify and target the most valuable customers/prospects,
• prioritize strategic investments/projects/campaigns, and
• make fact-based decisions with the long term economic stability of the company in mind.

This discussion will provide the audience with a step-by-step approach to implementing a CLV methodology covering everything from the steps to build a predictive churn model to best practices for data mining for up/cross-sell campaigns to the fundamentals of implementing a strategy for maximizing the economic value of each customer/prospect. 

• Customer Intelligence Overview
  Tony Matos, SAS Canada

• Discussion de groupe/Panel Discussion

• Mots de la fin/Closing Remarks
  Loreto Chiovitti, HTTP Solution

For more information about the group and to find a repository of past presentations, please visit our external website or email the executive committee directly at info@monforum.ca.
To be informed via email about future Montreal Business Analytics Forum meetings, please REGISTER  through your SAS Profile.  It’s free of charge!
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