Carl Farrell is the Executive Vice President, SAS Americas. In this role Mr. Farrell heads up all SAS operations in Canada, Latin America and the Caribbean, as well as sales functions within in the U.S.

Mr. Ianniciello is responsible for leading the national sales team in understanding our clients’ business issues and aligning them with SAS® Business Analytics solutions that optimize business value and provide a measurable return on investment. Mr. Ianniciello has more than 20 years experience within the IT vendor community and has been involved in developing strategic relationships with executives throughout Canada’s private and public sector. 

Mr. Ianniciello joined SAS Canada in 2004 as Eastern Regional Sales Director. Prior to joining SAS, he held executive sales management roles at Computer Associates, Legato Systems and EMC. Mr. Ianniciello began his career in information technology with Loto Quebec and Metro Inc. He is a graduate of Dawson College and Herzing Institute.

Cameron Dow is the Vice President of Marketing for SAS’ operations in Canada and Latin America. As head of marketing, Mr. Dow is responsible for growing SAS’ market share in targeted industries through the development and execution of the go-to-market strategy. Mr. Dow is also a key contributor to the overall business strategy for the SAS subsidiaries.

Prior to his current post, Mr. Dow was the Head of Solutions Marketing, responsible for product and field support strategy in Canada. Prior to SAS, Mr. Dow was a senior analyst at International Data Corporation (IDC) in Toronto where he was responsible for IDC Canada’s software market research and related consulting services. In this role he conducted comprehensive, large-scale primary research into key areas of the Canadian IT market, such as application outsourcing, customer relationship management, and application service providers. In addition, he assisted leading software vendors with market planning and sales and marketing strategy. He is a graduate of York University in Toronto.

Stuart Bowden is Senior Vice President, Operations and Finance of SAS Canada, Latin America and the Caribbean.

As the first employee at SAS Canada, his responsibilities have included operational and finance functions, such as outsourcing sales, compensation and human resources, information services (including MIS and data centre operations), facilities management, software and documentation distribution, and corporate legal functions. Prior to joining SAS, he was employed in mergers and acquisitions by Ernst & Young.

Mr. Bowden is a former co-chair the Information Technology Association of Canada’s (ITAC) Finance and Taxation Committee and sits with the association’s Compensation and Software committees. He is a former member of the board of directors of ITAC Ontario and represents the industry provincially on committees dealing with government legislation impacting the software industry.

Mr. Bowden is a graduate of the University of Toronto, having done graduate work in physiology and clinical biochemistry. He is a chartered accountant and received his MBA from the Schulich School of Business.

Seta Kouyoumdjian
Senior Director, Human Resources
SAS Canada

Seta Kouyoumdjian is the Senior Director of Human Resources for SAS Canada. As a member of the executive team, Ms. Kouyoumdjian is actively involved in all major corporate decisions, policies, and the business planning process to ensure that HR strategy is aligned with the company’s strategic direction.

Ms. Kouyoumdjian is an original employee of SAS Canada; she created the Human Resources department in 1988 and has directed the company’s HR operations ever since. Through her promotion of teamwork, cooperation and the creation and application of leading HR policies and practices, SAS Canada is recognized by the industry as one of the best places to work. SAS Canada has been listed in Maclean’s magazine’s Top 100 Canadian employers since 2002 and in 2009, was named one of greater Toronto’s 50 top employers.

Ms. Kouyoumdjian is a member of Information Technology Association of Canada’s (ITAC) Human Resources Committee. Prior to joining SAS Canada, she was employed by Pricewaterhouse (now PricewaterhouseCoopers).

Pat Finerty is the Vice President of Alliances and Business Development for SAS Canada. Mr. Finerty is responsible for leading the development of new industry verticals, practice areas and business models to foster the Canadian subsidiary’s long-term growth.

Mr. Finerty has more than 18 years of experience in management consulting, services delivery, sales and executive leadership with organizations including the European Space Agency, Transrun Services, Loyalty Management Group and PricewaterhouseCoopers. Prior to his current role, Mr. Finerty ran SAS’ Customer Solutions, National Sales Support, Academic and Inside Sales Organizations.

In her role as Vice President, Professional Services, Dana Lafarga works with her team to manage all aspects of the company’s consulting, software delivery and customer training business in Canada with a focus on ensuring SAS’ Canadian customers are leveraging the full value of SAS solutions.

Ms. Lafarga has 25 years of experience in the IT industry, having held a variety of management roles with companies such as Andersen Consulting (now Accenture), PeopleSoft, 724 Solutions, CIBC Retail Markets, Algorithmics, and Dyadem International.

Ms. Lafarga holds a Bachelor of Science degree from the University of Toronto.