Carl Farrell is the President of SAS (Canada) and Americas Subsidiaries. Mr. Farrell oversees all aspects of the Canadian and Americas subsidiaries (Latin America and Caribbean), including software sales, marketing, finance and operations, education, alliances and consulting services.

Mr. Farrell has more than 20 years of experience in the software industry spanning product development, consulting and sales.  He has utilized this experience to successfully create and grow business units for organizations operating in Europe, Asia, Latin America, USA and Canada. 

Prior to joining SAS (Canada), Mr. Farrell held senior executive positions at JBA International, J.D. Edwards, Idiom Technologies, and more recently at Vignette Corporation.

David Hughes is the Vice President of Sales for SAS (Canada), based in Toronto, Canada.  Mr. Hughes is responsible for leading the sales team in understanding our clients’ business issues and aligning them with SAS solutions that optimize business value and provide a measurable business return. 

Mr. Hughes has over 23 years of experience in sales and executive leadership with companies such as Office Equipment (OE) Inc., Digital Equipment Corporation and the Thomson Corporation.  His career history also includes 10 years with SAS Canada, during which he opened the Ottawa Regional Operation and held the role of Vice President of Sales.  Prior to returning to this role with SAS Canada, Mr. Hughes was Regional Vice President, Global Premier Accounts and General Manager for Canadian Operations with one of the Thomson Corporation companies.

Cameron Dow is the Vice President of Marketing for SAS (Canada), based in Toronto, Canada. As head of marketing, Mr. Dow is responsible for growing SAS’ market-share in targeted industries through the development and execution of SAS Canada’s go-to-market strategy. Mr. Dow is also a key contributor to the overall business strategy for SAS.

Prior to leading the marketing team in Canada, Mr. Dow was the head of Solutions Marketing, responsible for product and field support strategy. Prior to SAS, Mr. Dow was a senior analyst at International Data Corporation (IDC) in Toronto where he was responsible for IDC Canada’s software market research and related consulting services. In this role he conducted comprehensive, large-scale primary research into key areas of the Canadian IT market such as, Application Outsourcing, Customer Relationship Management, and Application Service Providers in addition to assisting leading software vendors with market planning, sales and marketing strategy. He is a graduate of York University in Toronto.

Stuart Bowden is the Senior Vice President, Operations and Finance of SAS (Canada), a subsidiary of North Carolina-based SAS. 

Mr. Bowden was the first employee at SAS (Canada) in 1988.  Over the years, his responsibilities have included traditional finance and accounting functions as well as compensation and human resources, information services (including MIS and data centre operations), facilities management, software and documentation distribution and corporate legal functions. Prior to joining SAS, he was employed in mergers and acquisitions by Ernst & Young.

Mr. Bowden co-chairs the Information Technology Association of Canada’s (ITAC) Finance and Taxation Committee as well as sits with the association’s Compensation and Software committees.  He is a former member of the board of directors of ITAC Ontario and represents the industry provincially on committees dealing with government legislation impacting the software industry.

Mr. Bowden is a graduate of the University of Toronto, having done graduate work in physiology and clinical biochemistry.  Mr. Bowden received his MBA from York University, now known as the Schulich School of Business.

Seta Kouyoumdjian is the Sr. Director of Human Resources for SAS (Canada), a subsidiary of North Carolina-based SAS.

As an original employee of the Canadian subsidiary, Ms. Kouyoumdjian created the Human Resources department in 1988 and has directed the company’s overall HR operations ever since.  As a member of the executive team, Ms. Kouyoumdjian is actively involved in all major corporate decisions, policies, and the business planning process to ensure that HR strategy is aligned with the strategic direction of the company.  Ms. Kouyoumdjian’s role at SAS (Canada) has contributed to the company’s leadership in the Canadian business intelligence marketplace.  Through her promotion of teamwork, cooperation and the creation and application of leading HR policies and practices, SAS (Canada) is recognized by the industry as one of the best places to work. For the past five years SAS Canada has been listed in MacLean’s top 100 Canadian employers and in 2007 greater Toronto’s 50 top employers.

Ms. Kouyoumdjian currently co-chairs the Information Technology Association of Canada’s (ITAC) Human Resources Committee. Prior to joining SAS (Canada), she was employed by Pricewaterhouse (now PricewaterhouseCoopers).

Pat Finerty is the Vice President of Alliances and Business Development for SAS (Canada), based in Toronto, Canada.  Mr. Finerty is responsible for leading the development of new industry verticals, practice areas and business models to foster the Canadian subsidiary’s long-term growth. 

Mr. Finerty has over 18 years of experience in Management Consulting, Services Delivery, Sales and Executive Leadership with organizations including the European Space Agency, Loyalty Management Group and PricewaterhouseCoopers.  His career history also includes 5 years with SAS (Canada), during which he ran SAS’ Customer Solutions Practice, Sales Support, Academic and Inside Sales Organizations.

In her role as Vice President, Professional Services, Dana Lafarga works with her team to manage all aspects of the company’s consulting, software delivery and customer training business in Canada with a focus on ensuring SAS’ Canadian customers are leveraging the full value of SAS solutions.

Ms. Lafarga has 24 years of experience in the IT industry, holding a variety of management roles with companies such as Andersen Consulting (now Accenture), PeopleSoft, CIBC Retail Markets, 724 Solutions and Algorithmics.

Prior to joining SAS Canada, Ms. Lafarga was the Vice President, Professional Services at Dyadem International.

Ms. Lafarga holds a Bachelor of Science degree from the University of Toronto.