Data Quality Breakfast Seminar Series

Presentations
  - Bell Mobility Data Quality Case Study (John Walker)
  - Diagnose Dirty Data - Treating the Information Root Canal (Andreas Bitterer)
  - Gestion de la qualité de l'information : Au delà du constat... Comment Agir ? (Bernard-Sevigny)

The SAS Data Quality Breakfast Seminars -- featuring keynote speaker Andreas Bitterer, VP, Enterprise Analytic Strategies, META Group™ -- will provide you with a rare opportunity to hear valuable thought leadership around the issue of data quality. With information fast becoming the most important commodity in business today, don't miss this perfect chance to absorb deep insights on the significance of data quality and how to improve and manage your data resources.

VANCOUVER Tuesday, September 21st Vancouver Art Gallery 750 Hornby Street TIME AGENDA 8:00-8:30am Registration & Breakfast 8:30-9:30am Andreas Bitterer, VP. META Group 9:30-10:00am Bell Mobility Hero, John Walker 10:00-10:30am Q&A *Please note that Bernard Sévigny of DMR Consulting will only be speaking at the Montreal event. Please check confirmation email for exact regional details.  TORONTO Wednesday, September 22nd Westin Harbour Castle 1 Harbour Square  OTTAWA Thursday, September 23rd Crowne Plaza Hotel 101 rue Lyon Street  MONTREAL Friday, September 24th Gouverneur Hotel 1415 rue Saint-Hubert

• Achieve high data quality standards
• Transform information into a valuable corporate asset
• Add strategic business value to your company and impact the bottom line
• Aggregate data from disparate sources to establish one version of the truth
• Reduce the risk of project failure using reliable and consistent data
• Establish true competitive differentiation

Is this possible?
John Walker will share how Bell Mobility™ reached the right customer more often to build more efficient database marketing campaigns for a return on investment (ROI) of over 1300%.

In addition - exclusive to Montreal - Bernard Sévigny will leverage 13 years of Data Warehousing experience with DMR Consulting to address the issue of data quality best practice, as well as discuss applied methodologies that yield maximum return on investment (ROI). (This presentation will be in French/Cette présentation sera donnée en français)

Make a difference, be the hero!

Regardless of your industry, the methodology needed to effectively analyze, improve and control mission-critical data sources are fundamentally the same. In all data quality scenarios-BI, CRM, database marketing, data warehousing, ERP- a comprehensive data quality process will deliver consistent, reliable, accurate data, improve customer interactions and reduce the risk of project failure while improving your bottom line.

Learn how you can achieve high data quality standards, consolidate your organization's information assets and establish true competitive differentiation. This seminar will provide you essential insights into comprehensive data management solutions and best practice.

About the speakers:

Andreas Bitterer
With more than 20 years of experience, Mr. Bitterer is a leading authority on business intelligence, data warehousing, CRM, and enterprise application integration, with particular expertise in data integration, data quality and information management strategies, and in advising clients on enterprise application packages. Before joining META Group in September 2001, he was managing director for technology at a strategic investment and venture capital firm. He spent 15 years with IBM as senior management consultant for its e-business and interactive media practice in Germany, as project manager and senior systems engineer at its Almaden Research Center (for business intelligence, neural networks, and internet technology), and as application development engineer in Canada and Germany. Mr. Bitterer has authored numerous books on application development, data management, and object technology. He received an MS in Computer Science from the Darmstadt University of Technology in Germany.

Mr. Bitterer has authored numerous books on application development, data management, and object technology. He received an MS in Computer Science from the Darmstadt University of Technology in Germany.

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John Walker
As the Associate Director for Customer Insights and Analysis (CIA) for Bell Mobility, John Walker is responsible for database marketing, testing strategies, campaign analysis and direct marketing strategies. His team's primary objective is to improve direct marketing results for the B2B market.

John possesses 12 years of marketing and database experience including CRM at Kraft Canada, marketing strategy at Euro RSCG, marketing information for Star Choice and results analysis for Rogers Cablesystems.

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Bernard Sévigny
A graduate of Collège de Ste-Foy in Computer Science, Mr. Sévigny has worked for large IT and Management Consulting firms for 23 years. He is a member of Ordre des Administrateurs agrees du Québec and a Certified Management Consultant (CMC).

With DMR Consulting for 13 years, he is an Executive Partner for both Montreal and Quebec Offices. Over the past six years, he has been involved as project manager or strategic advisor on many large Data Warehousing initiatives in Quebec, Canada and the United States.

He also led DMR's North American practice in the Data Warehousing and Business Intelligence fields for three years. He is currently Vice-President Business Development for the Montreal Office.

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