About this paper
Understanding the irrational ways people make decisions can help businesses design the "choice architecture" and affect consumers' mindset at the point of decision making, according to Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University. This webinar summary from Harvard Business Review explores Ariely's insights on the predictably irrational and similar ways that people make decisions and the ramifications for businesses hoping to affect purchase behavior.
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