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Argyle Conversations: How AutoNation Drives Long-Term Marketing Success

About this paper

AutoNation’s Senior Vice President and Chief Marketing Officer Greg Revelle discusses the importance of transforming a brand to meet today’s changing consumer demands. Learn how Revelle has helped lead his team and organization to become customer-centric and customer advocates, while growing the business and the brand – and overcoming internal obstacles.      

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SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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