About this paper
3M is a company known for innovative technology that has changed our world in many ways. So how does a company over a century old endure and continue to compete on the highest level? This Argyle Executive Forum paper features Raj Rao, Vice President of Global eTransformation for 3M, on how one of the world’s most recognized brands is evolving its electronic marketing and commerce strategy and taking on new challenges in the global electronics sector. Learn more about how 3M is transforming their digital business, increasing online customer engagement and focusing on platform excellence.