A thorough understanding of customer likes, dislikes and needs. The ability to personalize customer interactions in real time, across all your channels. And stronger customer relationships that net more products per customer. We deliver proven solutions for:
Marketing automation. Develop more campaigns faster – and get superior results.
Marketing optimization. Create the best offers for individual customers, and get optimal returns on your marketing investments.
Real-time decision management. Get more value from your real-time customer interactions.
Social media analytics. Bring context to the conversations your customers are having about your brand in social media.
Anticipate and address your customer’s unspoken needs – at just the right moment. Plan, manage and execute marketing programs more efficiently and effectively than ever before. Understand how marketing activities link to revenue and profits. And share results and insights across business units. Only SAS enables you to:
Understand customers better than ever – and predict how they will act in the future – using powerful, predictive analytics.
Grow products per customer and customer lifetime value using event-based marketing to deliver relevant, personalized offers that are perfectly timed.
Get a single view of the customer by bringing together all customer data, regardless of source.
By using SAS, we're getting an ROI in excess of 100 percent – a significant return for the cost of the solution. The way we're able to integrate the software within our overall campaign and customer contact strategy is giving us a significant edge over our competitors.
A holistic, aggregated view of risks and exposures. Better capital management. Faster, easier compliance. We deliver comprehensive solutions for:
Asset and liability management. Visualize aggregated market risk across asset classes and portfolios – on demand, intraday.
Credit risk. Manage counterparty exposures and CVA to achieve Basel compliance.
Liquidity risk. Optimize capital and funding, perform FTP and analyze hedging strategies with efficiency and accuracy.
Operational risk. Manage and value operational and compliance risk.
Aggregate and manage all risk types. Optimize management of capital and liquidity. And establish a risk-aware culture throughout your organization. Only SAS delivers comprehensive risk solutions, proven methodologies and best practices that enable you to:
Get complex risk calculation results faster than ever with a high-performance, in-memory risk engine and patent-pending techniques that dramatically accelerate processing time.
Aggregate positions at current market valuations quickly and more accurately with in-memory aggregation of multiple risk data sources and formats including P/L vectors, sensitivities and exposures.
Explore risk measures and hierarchies on the fly using interactive visualization capabilities.
Automate the entire data management process by implementing a self-documenting risk data infrastructure that includes a predefined risk data repository specifically designed for Basel III analysis and reporting.
Enhanced fraud detection. Highly efficient, effective investigations. And consolidated suspicious activity monitoring and reporting. Our banking software can help you stop fraud and financial crimes in their tracks with proven solutions for:
Enterprise fraud and financial crimes. Avoid fines and threats to your brand reputation by detecting and preventing illicit activity – including application, bust out and employee fraud – and meeting the stringent compliance requirements set by government and regulatory organizations.
Enterprise payments fraud. Find payments fraud faster by scoring 100 percent of all transaction types in real time, for all your lines of business.
Regulatory compliance. Fulfill your compliance obligations for FATCA and any other regulatory mandates while managing costs.
Rogue trading and market abuse. Monitor more transactions and risks in less time – while reducing associated costs and effort – with a system that integrates anti-fraud and anti-money laundering processes.
Find fraud faster. Stop it sooner. All while reducing false positives and improving the efficiency of investigations. Only SAS gives you the ability to:
Get cross-channel visibility. Aggregate internal and external data from all relevant sources with a single, integrated analytics platform.
Score 100 percent of all transactions on demand. Get real-time integration to authorization systems around the globe.
Visualize linkages among seemingly unrelated transactions. Uncover previously unknown relationships using link analysis and continuous, automated, event-based monitoring.
Find more fraud. Implement a hybrid analytic approach that uses multilayered detection methods for greater accuracy.
Fast answers to your most complex questions. In-depth knowledge of every aspect of your business, your competitors and your customers. The ability to drive revenue, control costs and mitigate risks with confidence. And the foresight to identify and capitalize on every opportunity to gain an edge in the cutthroat world of banking. We provide unrivaled advanced analytic capabilities for:
Predictive analytics and data mining. Empower users to analyze complex data, find useful insights and act on those insights to make fact-based decisions.
Visual analytics. Spot trends, patterns and hidden insights by visually exploring data sets of any size. Uncover unexpected insights, find answers to complex problems and quickly identify new and better courses of action by visually exploring your data.
Forecasting and econometrics. Plan more strategically and effectively for the future by generating large quantities of high-quality forecasts quickly and automatically.
Mathematical optimization and simulations. Get more accurate results and respond more decisively to changing market dynamics by analyzing numerous scenarios simultaneously.
Text analytics. Extract valuable insights and glean knowledge for confident action from unstructured data sources.
Quickly and accurately solve your most complex business problems. Take action to seize opportunities faster than the competition. And gain a decisive competitive advantage. Only SAS enables you to:
Extract meaningful insights from big data with in-memory software for statistical analysis, data mining, text mining, optimization, econometrics and forecasting.
Make crucial, time-sensitive decisions with confidence by processing analytical models in a fraction of the time it used to take using the best modeling techniques, performing more model iterations and including all available structured and unstructured data – not just a subset – in your analyses.
Broaden the use of sophisticated analytics to even nontechnical business users with visual analytics software that enables visual data exploration, easy analytics with autocharting features, and robust reporting.
Learn about our analytics solutions
We want to study the behavior of the customer because it can help us develop more accurate, predictive forecasts for our business. Those predictive models not only prevent losses by spotting likely defaults, they can also predict propensity to buy or propensity to convert.
A single, unified data management framework. Automated processes – from data collection and aggregation to data validation and cleansing. Our banking software offers the most complete, sophisticated data management capabilities, including:
Data quality and integration. Consolidate data from internal and external sources, and reduce errors and inconsistencies with embedded data quality tools.
Data governance. Spend less time managing data with a consistent set of policies and processes that ensures your data’s conformity with established policies and regulatory standards.
Master data management. Unify your core data assets into a single, trusted view of the entire firm.
Data federation and stewardship. Eliminate the complexities of data integration with a virtual data environment that simplifies administration and security while delivering a complete data picture in a business-friendly format.
Metadata management. Deliver consistent information with an open, centralized repository for storing and managing metadata.
Get a complete, integrated – and trusted – view of all your enterprise data. Access the data you need, when you need it. And eliminate overlapping, redundant tools and systems. Only SAS lets you:
Gain more control over, and ownership of, your data using a banking-specific data model with preconfigured data flows that cover all key banking areas.
Ensure that all internal and third-party data gets and stays clean – and that it’s managed in such a way that doesn’t create redundancies – with a built-in data profiler that finds and fixes data quality issues automatically.
Abandon the piecemeal approach to data management with a single product set for data access, integration, quality, governance and master data management.
Glean analytical insight from large volumes of unstructured data – from documents, emails, social media sources, etc.