About this paper
This Total Economic Impact™ study by Forrester Consulting examines the potential return on investment (ROI) enterprises may realize by deploying SAS Intelligent Advertising for Publishers. Through the testimony of an existing company using Intelligent Advertising, readers will better understand the benefits, costs and risks associated with the solution.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.