About this paper
Study after study confirms the obvious: Companies that invest in big data analytics perform at a higher level and are more profitable than their not-so-data-driven counterparts. So you would think every board of directors would be rushing to instill a top-down data-driven culture, but that hasn't happened yet. Big data analytics is used largely for customer insight (loyalty, churn, etc.) and not for top-level strategy decisions.
This white paper describes some of the reasons why this happens, and what data scientists can do to help instill a data-driven culture at the top leadership ranks of the company.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
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