Marketing Performance Management

SAS® for Marketing Performance Management

Demonstrate – and prove – marketing's value

Don't just believe in the strategic importance of marketing – prove it. Quantify marketing's impact on the bottom line by combining analytically derived tactical and strategic insights. Then surface the information in a consumable format that is both easy to access and understand.

Benefits

Establish and maintain marketing accountability.

Get a clear view of how all marketing activities affect one another, as well as how marketing affects overall financial and corporate goals.

Align activities and resources with strategies and goals.

Whether your hot button is proving marketing’s value to the board of directors or coordinating cross-divisional marketing activities, we can help you identify, quantify and prioritize opportunities.

Integrate and optimize cross-functional spending.

Brand managers, campaign managers, ad execs, digital marketing specialists and external agency partners all have objectives that they work very hard to achieve. We can help you track and budget all marketing activities.

Boost the efficiency and effectiveness of marketing activities.

Get a single, integrated view across marketing that includes access to all your customer data, regardless of form or location, and powerful data cleansing tools to ensure consistency, accuracy and reliability.

Screenshots

Features

Marketing Performance Management
  • A single, integrated view across marketing. Access all customer data regardless of form or location. Ensure data accuracy with powerful data cleansing tools. View all past marketing performance activities in one location.
  • Timely visualization of and collaboration on metrics. Customize views based on individual roles, with transparency to foster accountability. Drill down through data for a deeper exploration of issues.
  • Analytically driven insights. Get both a historical view and a forward look at trends – not just a snapshot in time – using advanced, predictive analytics, correlation analysis, trending and more.
  • Standard marketing KPIs. Use KPIs that incorporate marketing best practices, including marketing program metrics, customer metrics, business/financial metrics and marketing process metrics.
Forrester


SAS is positioned as a leader in "The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012."

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