How do you use customer data to acquire, grow and retain the most profitable customers?  How can you create customer interactions that increase enterprise value?

 

Get the answers to these questions and more from Don Peppers and Martha Rogers, Ph.D, co-founders of Peppers & Rogers Group, a management consulting firm recognized as the leading authorities on customer-based business strategy. They share their expertise in 1-to-1 IMPACT, an exclusive column for sascom magazine.

 

You can find summaries and links to recent columns below:

 

Time to walk the walk on analytics 
The Peppers & Rogers Group on walking the analytics walk to measure marketing effectiveness.

The missing link in customer intelligence 
Measure short-term and long-term customer value to satisfy the CFO and the CMO

Are you a value creator or a value destroyer?
Are you building enough customer equity? Find out with this free metric from Peppers & Rogers Group. 

B2B marketing's new value proposition
Chart a new course for B2B marketing with customer-focused metrics and integrated marketing strategies.

 

Becoming a customer-focused leader 
Do you have what it takes? Learn what executives must do to lead a customer-centric organization.

Don Peppers and Martha Rogers, Ph.D., co-founders of Peppers & Rogers Group.

Read More

• Download this free white paper: How Profitable to You is Each Customer Today … and Tomorrow?  
• View this on-demand Webcast from Martha Rogers: Crack the Customer Value Code – Secure Customers and Profits for Life 

This story appears in the Fourth Quarter 2007 issue of