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Fourth Quarter 2011

COVER STORY

Macys.com: see what's in store for customers

VP Kerem Tomak on how analytics helps the iconic retailer engage customers - and save $500,000 annually. More

 
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Features

A surprising revenue boost
Fraud prevention and early detection helps the bottom line - globally.
Big data: big challenges, big opportunities
How to use big data to generate new ideas, build new markets and expand existing ones.
Information is beautiful
David McCandless transforms mind-blowingly large numbers into images anyone can understand.
Next-generation analytics
Three key components of the SAS® 9.3 release will keep your organization out in front.
War games
Lockheed Martin, the US Marine Corps and SAS join forces to keep combat supply lines open.

Columns

Business Analytics
Finders keepers
Four steps for finding - and keeping - the analytic talent you need.
Tech Highlight
The untapped potential of time series data mining
Improve predictive models - and decision making - by combining time series analysis and data mining.
Emerging Trends
Teasing out the need for master data management
Candid conversations with execs reveal the consequences of dirty data.
Risk Management
Seven predictions for enterprise risk management
Focus on these key areas to map out a successful enterprise risk management strategy.
Partner Insights
Automating analytics
When it works - and when it doesn't.
Best of Blogs
21st century learning
A first hand look at 21st century learning.
Editor's Note
Making life-and-death decisions
Real-time decision making when bullets are flying and a wrong decision puts lives in danger ... and you thought your job was tough.

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